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50 ChatGPT Prompts to Run a Technical SEO Audit

Last Updated

Originally Published

August 10, 2025

Author

Suhani Purohit

SEO Specialist

AI is reshaping technical SEO audits, making them faster, smarter, and more efficient. Instead of spending hours on manual checks, ChatGPT prompts for SEO can help you uncover crawl issues, broken links, and Core Web Vitals problems in minutes. 

Technical SEO focuses on backend optimizations that help search engines understand your site. This list of 50 smart SEO prompts gives SEOs, marketers, and web teams a ready-made technical SEO checklist to boost site performance and improve search rankings.

What is technical SEO?

Technical SEO (search engine optimization) refers to the behind-the-scenes optimizations that make it easier for search engines like Google and Bing to crawl, index, and understand your site. Unlike on-page SEO, which focuses on content and relevant keywords, technical SEO deals with the infrastructure and performance factors that impact visibility in search engine results

Tools like Google Search Console ensure your site complies with Google’s crawlability and indexing guidelines outlined in their official SEO Starter Guide

A technical SEO audit checks elements, such as: 

  • Crawlability
  • Indexability
  • Site architecture
  • Core web vitals
  • Mobile usability
  • Page speed

It can also uncover problems with structured data, XML sitemaps, or internal links that might block your site from ranking well.

Why is technical SEO important?

Strong technical SEO is critical for maintaining site health. It ensures search engine crawlers can efficiently use your crawl budget, users get a fast, secure experience, and every page is optimized for maximum search visibility. 

Even the best content can struggle to rank if your technical foundation is weak, which is why a website SEO audit is an essential step in any SEO strategy.

Why use ChatGPT for technical SEO audits?

ChatGPT acts as a powerful assistive tool for running a technical SEO audit. It’s ideal for generating explanations, building audit checklists, refining prompt syntax, and even translating complex developer jargon into actionable steps your team can follow. 

In fact, 75% of marketers leverage AI to reduce the time spent on manual tasks like keyword research and meta‑tag optimization.

With the right ChatGPT prompts for SEO, you can quickly identify what to check, how to structure your findings, and what questions to ask of other SEO tools. This makes it easier to bridge communication between marketers, developers, and content teams.

While it’s not a replacement for data-driven software, ChatGPT acts as an ideation and guidance partner, helping you work faster and smarter. To further strengthen your site health, explore our content audit services and SEO solutions.

[Callout] Common Issues a Technical SEO Audit Fixes:
  • Broken links (internal and external)
  • Missing or duplicate meta tags
  • Poor Core Web Vitals performance
  • Mobile usability errors
  • Structured data or schema markup issues
  • XML sitemap and robots.txt problems
  • Redirect chains or loops
  • HTTP vs. HTTPS conflicts
  • Weak internal linking structure
Illustration of people on their phones with an AI Robot in the middle

Image Source: Canva

50 prompts to power your technical SEO audit

Try these 50 smart SEO prompts for ChatGPT to optimize your processes across teams:

Prompt Category ChatGPT Prompt Example
Crawling & Indexing

Suggest ways to identify and fix pages excluded from indexing due to canonical tag issues.

List possible reasons why category pages aren’t appearing in search results after being published.

Suggest fixes for duplicate URLs being indexed with and without trailing slashes.

Site Speed

Explain how lazy loading can improve Largest Contentful Paint and when to avoid it.

Generate a technical SEO checklist to improve Largest Contentful Paint on product pages.

Explain how to reduce unused JavaScript to improve site performance scores.

Mobile Usability

Generate a mobile usability checklist for optimizing tap targets, font sizes, and responsive layouts.

List the top mobile-friendly design checks for a website SEO audit.

Suggest fixes for touch elements being too close together on mobile devices.

Structured Data

Write schema markup for a local event including date, location, and ticketing details.

Write schema markup for a recipe page that includes cooking time, ingredients, and reviews.

Explain how to validate and troubleshoot FAQ schema for rich snippets.

JavaScript SEO

List steps to audit a single-page application for SEO-friendly rendering.

Describe how to ensure dynamic content rendered via JavaScript is crawlable by search engines.

Suggest a workflow to test Googlebot’s rendering of a JavaScript-heavy homepage.

Site Architecture

Compare flat vs. deep site architecture and recommend one for a 5,000-page news site.

List best practices for organizing a blog with multiple categories to improve internal linking.

Security

Explain how to detect and fix expired SSL certificates to maintain search rankings.

Explain how mixed content issues can affect SEO health and how to resolve them.

Generate a step-by-step HTTPS migration checklist to maintain search visibility.

International SEO

Generate a checklist for auditing currency and measurement unit settings for international SEO.

Suggest hreflang tag configurations for a trilingual e-commerce site (English, French, Spanish).

Explain how to audit a website for geo-targeting errors in Google Search Console.

Crawl Budget

Suggest how to monitor crawl activity for seasonal pages to ensure timely indexation.

Provide strategies to prioritize high-value pages in a crawl budget for a 10,000-URL site.

List common crawl budget waste issues and how to detect them.

Log File Analysis

Explain how to identify search engine crawlers from raw server logs.

Suggest ways to detect orphan pages from log file data.

Internal Linking

Generate a plan to improve internal linking for better keyword rankings on a WordPress site.

Identify methods to reduce orphan content through strategic internal linking.

Broken Links & Redirects

Create a step-by-step plan for fixing 404 errors found in a site audit tool.

Suggest how to consolidate multiple redirects into a single 301 for better site performance.

XML Sitemaps & Robots.txt

Explain how to structure XML sitemaps for a multi-language site.

Generate a robots.txt template that blocks staging environments but allows all live pages.

Meta Tags & Descriptions

List meta tag optimization tips for improving click-through rates from search results.

Generate title tags for blog posts targeting long-tail search terms.

Core Web Vitals Troubleshooting

Suggest image optimization strategies to improve First Input Delay scores.

Explain how to diagnose Cumulative Layout Shift problems on a product listing page.

Analytics & Tracking

List the key SEO metrics to track after a site migration in Google Analytics.

Suggest event tracking ideas to measure engagement on high-value landing pages.

Content Indexation

Generate a checklist to ensure newly published content is indexed quickly.

Explain how to detect thin content and suggest improvements for better rankings.

SEO Tool Integration

List ways to combine data from Google Search Console and Ahrefs for a complete SEO report.

Suggest prompts for analyzing Screaming Frog crawl data using ChatGPT.

Error Handling & Status Codes

Explain the SEO impact of 5xx errors and how to fix them.

Suggest ways to handle outdated URLs without losing search visibility.

Image & Media Optimization

Generate an on-page SEO checklist for optimizing images for both speed and search engines.

Explain how to create alt text that balances accessibility and keyword targeting.

Technical SEO Strategy

Suggest a quarterly technical SEO audit plan for a large e-commerce store.

List high-priority checks for a technical SEO audit before launching a new site.

👉 Learn more: 20 Prompts to Create SEO-Ready Content Briefs

Technical SEO isn’t just technical anymore

Gone are the days when technical SEO lived solely in the developer’s domain. Today, it’s a team-wide initiative involving marketers, content creators, UX designers, and developers alike. A successful technical SEO audit requires collaboration, from structuring clean site architecture to crafting mobile-friendly layouts and optimizing page speed.

This is where ChatGPT helps bridge the gap. By translating technical jargon into clear, actionable steps, ChatGPT makes it easier for non-developers to understand complex issues and contribute meaningfully. 

Marketers can identify optimization opportunities, content teams can align their work with technical priorities, and developers can receive clearer, more structured requests.

When teams work together, guided by AI-assisted insights, the result is stronger site performance, improved search visibility, and better ROI. Learn more about aligning your teams for maximum impact in our guide to maximizing ROI.

A group of marketers working together, huddled over one employee on her laptop

Image Source: Canva

Tools that work well with these prompts

While ChatGPT can guide your audit process, it works best alongside trusted SEO audit tools that provide real data. Pair your prompts with the following: 

  • Screaming Frog for crawling
  • Google Search Console for indexation insights
  • PageSpeed Insights for performance checks
  • Ahrefs or SEMrush for keyword and backlink analysis 
  • Chrome DevTools to troubleshoot rendering or mobile usability issues

Combining AI and SEO tools ensures your technical SEO checklist is both accurate and actionable. For more recommendations, explore our guide to the best AI SEO tools for big businesses.

Frequently asked questions

What are the key areas to focus on during a technical SEO audit?

Key areas include site speed, site architecture, mobile usability, crawl and indexation issues, structured data, and security protocols like HTTPS. Addressing these ensures better SEO health and improved rankings.

Can I rely solely on AI tools like ChatGPT for technical SEO?

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While AI tools offer valuable support, they should be paired with traditional SEO audit tools for accurate data and in-depth analysis. Together, they create a powerful, efficient audit workflow.

What tools should I use alongside ChatGPT for a thorough technical SEO audit?

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Combine ChatGPT with tools like Screaming Frog, Google Search Console, PageSpeed Insights, and Ahrefs, which recommends a detailed workflow for performing a thorough technical SEO audit that covers essential checks and fixes.

What we covered

  • Technical SEO ensures your site is crawlable, indexable, and optimized for search engines.
  • ChatGPT prompts for SEO streamline your technical SEO audit by guiding analysis and offering clear explanations.
  • Core audit areas include site speed, site architecture, structured data, mobile usability, and crawl budget management.
  • These prompts help identify issues, inspire deeper questions, fill audit gaps, and improve cross-team collaboration.

Elevate your technical SEO with the right process and prompts

Great technical SEO starts with the right audit process and the right prompts. By incorporating these ChatGPT prompts for SEO into your technical SEO audit, you’ll save time, uncover deeper insights, and streamline collaboration across your team. 

Documenting your audit workflow and turning it into a repeatable process gives your SEO strategy a powerful edge. This leads to healthier websites, improved search visibility, and stronger organic performance. 

If you’re ready to scale your SEO efforts with expert support, our technical SEO services are designed to elevate your site’s performance. Need help optimizing your audit process? Let’s talk.