Authors

Stephanie Walker

VP of Client Solutions

Stephanie Walker is the Vice President of Client Solutions at The Influence Agency, with over 15 years of experience in digital marketing. She specializes in strategies that elevate brands and drive measurable growth, and she sees The Influence Agency as an extension of her clients’ teams. Outside of work, Stephanie winds down with a good jazz record and a glass of wine.

Digital Marketing

Labubu Mania: What Brands Can Learn From 2025’s Viral Toy Phenomenon

Labubu’s blind-box craze is more than toy hype. Discover how scarcity, UGC, and storytelling turned it into 2025’s ultimate marketing playbook.

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Digital Marketing

The Instagram x Google Discovery Merge

Starting July 10, Instagram Business and Creator posts will appear in Google Search. Here’s what marketers need to know and how to get your content ready.

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News

Pride Month 2025 Is the Quietest Yet for Big Brands

Discover how Pride Month 2025 is seeing brands scale back public campaigns amid political and economic pressures, while focusing on DEI efforts and inclusivity.

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Community

Meet The 2023 Influence Award Judges!

Before you press that vote button for your favourite influencers, let’s get to know more about the five incredible 2023 Influence Award judges on our panel!

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Influencer Marketing

Influencer Spotlight On: Brigitte Truong

This week's influencer spotlight is on Brigitte Truong. She is the host of the watchlist and the pre show host for cineplex VIP cinemas. Read more!

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Influencer Marketing

Case Study: How We Promoted A Not-For-Profit Organization Through Influencer Marketing

Plan International is one of the oldest and largest organizations. Click here to read how we have prompted a not-for-profit organization through influencer marketing.

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Social Media Marketing

How To Grow Your Audience On Your Social Media Brand Pages

Discover effective strategies to grow your audience on social media brand pages on The Influence Agency's blog. Enhance engagement and expand your reach.

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Social Media Marketing

How To Increase Your Instagram Following

How to increase your Instagram following? In this blog, we provided a step by step guide on how to build your Instagram following, and become an ‘Instastar’ yourself!

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Influencer Marketing

The Influence Award 2023 Winners

The moment of truth has finally arrived. Drum roll, please! Click here to see the winners of The Influence Awards 2023 across 20 categories.

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