The Instagram x Google Discovery Merge
‍

Starting July 10, Instagram Business and Creator posts will appear in Google Search. This update marks the beginning of Instagram SEO, giving marketers a new way to boost visibility, drive organic traffic, and extend content reach beyond the platform.

Instagram SEO Just Got Real

Starting July 10, Instagram will begin showing public posts from Business and Creator accounts in Google Search results. That’s right, Instagram content is becoming searchable on Google.

This move marks a significant evolution in Instagram SEO, giving marketers a new opportunity to boost discoverability and drive organic traffic outside the app. Not preparing for Instagram Google Search? Then you might miss out on a powerful new channel for visibility.

Instagram has also announced that Google will now index certain public content, including:

• Static image posts
• Carousels
• Reels
• Captions and descriptions

This feature only applies to Business and Creator accounts set to public. Personal and private accounts won’t be affected.

Why It Matters for Marketers

Platform visibility has long limited Instagram posts, but that’s changing. Thanks to Instagram Google Search, your content can now shine beyond your followers, and even beyond Instagram itself. It’s like giving your brand a VIP pass to reach new audiences without lifting a finger.

This means:

• More discoverability: Reach users through search engines, not just social feeds.
• Content longevity: Posts will live beyond the 24 to 48 hour Instagram window.
• Enhanced Instagram SEO strategy: Social media is now part of your search footprint.

How to Prepare Your Account (and Opt Out If Needed)

The update will roll out automatically, but it only applies to public Business or Creator accounts. Here’s what to do:

• Switch to a Business or Creator account (if you haven’t already)
• Ensure your profile is public
• Optimize your bio and handle to reflect your brand’s niche

Want to opt out? Head to your Account Status settings on Instagram and disable visibility for Google indexing.

FAQs on Instagram Content in Google Search

Will all Instagram posts show up in Google Search?

No. Only public posts from Instagram Business and Creator accounts will be indexed by Google. Posts from private or personal accounts and Stories will not appear in search results.

How can I make sure my Instagram posts are searchable on Google?

To ensure your Instagram posts appear in Google Search:

• Use a public Business or Creator account
• Add search-friendly keywords in your captions
• Use custom alt text to describe your visuals
• Make sure your bio and handle reflect your niche clearly

These steps help optimize your content for Google indexing.

Can I opt out of having my Instagram content appear in Google Search?

Yes. You can opt out by going to Account Status settings in Instagram and disabling search engine indexing. This prevents your content from being discoverable on Google.

What types of Instagram content will Google index?

Google will index:

• Static image posts
• Carousels
• Reels
• Captions and descriptions

All of these must come from public Business or Creator accounts to qualify for indexing.

How does Instagram SEO benefit my brand or business?

Instagram SEO increases your content’s visibility beyond the app, driving organic traffic through search engines and extending the lifespan and reach of your posts.

How to Optimize for Instagram SEO

Now that Instagram content is searchable on Google, it’s the perfect time to ensure your posts stand out. Here’s how to quickly optimize content for maximum visibility and impact, because great strategies deserve to be discovered.

1. Use search-friendly keywords in captions

Write captions that align with what your audience might Google. Think: “how to style a fall coat” or “easy weeknight dinner ideas.”

2. Add alt text to your images

Instagram allows you to set custom alt text. Use it strategically to describe your visuals with relevant keywords.

3. Keep your profile SEO-aligned

Handles, bios, and post themes should reflect your niche to help Google understand your content.

4. Be intentional with post structure

Use clear language, value-driven messaging, and consistent branding to support your Instagram SEO efforts.

What Marketers Should Do Right Now

This update isn’t just about visibility, it’s about integrating social media into your broader SEO strategy. Here's how to start:

Unlocking Growth: Google Discovery Merge Expands Your Brand Reach

Thanks to Instagram Google Search, the platform’s no longer playing in its own bubble. Now, your Instagram content doubles as part of your web presence, which means it’s time to level up your strategy. 

Think of it as giving your posts a second life outside the grid. Smart moves, big impact. This shift creates huge potential for brands, creators, and marketers ready to embrace Instagram SEO and unlock new growth through search.

Need help aligning your Instagram and SEO strategies? Let’s talk.