Turning Holiday Inspiration into In-Store Action
How a Family Influencer Helped RONA Own the Holiday Décor Moment
What we did
How do you make a home improvement retailer the go-to destination for holiday décor?
For RONA, TIA partnered with a beloved family influencer to create authentic, shoppable content that inspired DIY projects and drove real foot traffic to stores across Canada.
The spark
RONA is a home improvement and construction retailer offering a wide range of products for renovations, repairs, and maintenance, serving both DIY customers and professional contractors.
The challenge? RONA wasn't top of mind for holiday décor, with shoppers often choosing competitors for their seasonal needs. We set out to build awareness and consideration of RONA's décor and DIY products during the holiday season by connecting online inspiration with offline action.
Services
Influencer Marketing
Paid Social Amplification
Content Strategy
Geo-Targeted Media
The strategy
We partnered with Angela Price, family influencer and wife of NHL goaltender Carey Price, to bring RONA's holiday campaign to life. Angela developed a holiday card display concept that resonated with her audience of family-focused followers, creating beautifully styled in-feed content on Instagram that inspired her community to recreate the project at home.
To extend the impact, her post directed audiences to an accompanying blog on the RONA website, where detailed step-by-step instructions were hosted. This integration showcased the project in an authentic, relatable way while driving meaningful traffic to RONA's owned channels.
Creative approach
Our creative strategy centered on authentic DIY inspiration that felt achievable for everyday families. By pairing Angela's warm, relatable content style with a practical holiday project, we created content that was both aspirational and actionable. The seamless connection between social content and the RONA blog gave audiences a clear path from inspiration to creation, with all the products they needed available at their local RONA store.
1900+
In-store visits
4.5x
ROAS
1400+
Blog clicks
Why it worked
This influencer-led paid media approach successfully translated influencer inspiration into measurable impact, both online and offline. By choosing a creator whose audience aligned perfectly with RONA's target demographic and building a content ecosystem that connected social inspiration to owned content to in-store visits, we proved that the right partnership can turn seasonal browsing into real business results.