Middle of Funnel (MoFu)

Middle of Funnel (MoFu) represents the consideration stage of the marketing funnel, where leads have moved past initial awareness and are evaluating solutions. MoFu focuses on nurturing prospects by providing relevant solutions, building trust, and positioning your brand as the best choice. Strategies at this stage aim to educate, engage, and address pain points, bridging the gap between awareness (ToFu) and decision-making (BoFu) to guide leads toward conversion. What Are Middle of Funnel Marketing Tactics? Middle funnel marketing tactics include email campaigns, downloadable guides, webinars, case studies, comparison content, and retargeting ads that deepen trust and intent.