Bottom of Funnel (BoFu)

Bottom of Funnel (BoFu) refers to the final stage in the marketing funnel, where prospects are ready to make a purchase or convert. Bottom of the funnel marketing focuses on closing sales with targeted offers, case studies, and product demos that build trust and reduce hesitation. By addressing objections, showcasing value, and providing clear calls-to-action, BoFu marketing turns high-intent leads into customers. What Is Bottom of Funnel Content? BoFu content includes testimonials, pricing pages, case studies, product demos, free trials, consultations, and personalized offers. It is designed to provide reassurance, highlight value, and help prospects make purchasing decisions. What Is the Difference Between Top of Funnel vs. Bottom of Funnel? Top of Funnel (ToFu) focuses on awareness and education, while Bottom of Funnel (BoFu) targets highly engaged leads ready to convert. ToFu builds interest, BoFu drives action.