Top of Funnel (ToFu)

Top of the Funnel (ToFu) represents the awareness stage of the marketing funnel, where audiences first discover your brand, product, or service. The goal is to educate and attract potential customers through high-value content like blogs, videos, and guides. ToFu marketing helps increase visibility, nurture interest, and guide users toward deeper engagement in the buyer's journey. What is the Marketing Funnel? The marketing funnel is a model that maps the customer journey from awareness to conversion. It is usually broken down into three phases: Top of Funnel (awareness), Middle of Funnel (consideration), and Bottom of Funnel (decision). Each stage requires different marketing tactics tailored to the buyer's mindset. What Are Top of Funnel Marketing Tactics? Top of the funnel marketing tactics focus on awareness and education rather than sales. Examples of ToFu content include blog posts, social media content, and branded videos that introduce topics relevant to your audience's pain points and build trust that can lead to further engagement.