Macro Influencer

A macro influencer is a creator with a large online following, typically ranging from 100,000 to 1 million followers. They have a wide reach and can amplify brand visibility across diverse audiences. Macro influencer marketing combines scale with professional-quality content creation, helping brands achieve greater exposure across social platforms. Brands often leverage macro influencers for large-scale campaigns like ambassador programs, event partnerships, product launches, and sponsored content to generate significant exposure and brand recognition.