Micro Influencer

A micro influencer is a social media content creator with a small but highly engaged audience, typically ranging from 10,000 to 100,000 followers. Brands partner with micro influencers for authentic endorsements and niche community engagement. With a more focused reach, micro influencers often drive higher trust and conversion rates compared to large-scale influencer campaigns, making them valuable for building genuine relationships with followers. Micro influencer marketing offers cost-effective opportunities with measurable ROI for personalized, authentic content. How Do Brands Work with Micro Influencers? By offering collaborations, affiliate programs, or sponsored content aligned with the creator's niche. What is the Difference Between a Micro Influencer vs. Macro Influencer? The main difference between micro and macro influencers lies in audience size, reach, and engagement. - Micro influencers typically have 10,000–100,000 followers and are known for niche audiences and higher engagement rates. - Macro influencers have 100,000–1 million followers, offering wider exposure but slightly lower engagement.