Nano Influencer

A nano influencer is a social media creator with a small but loyal audience, usually under 10,000 followers. Nano influencers offer authentic word-of-mouth marketing and niche community trust, making them valuable for micro-targeted campaigns. Despite their smaller reach, they often achieve higher engagement rates at lower partnership costs. How Can Brands Work with Nano Influencers? By providing free products, exclusive discounts, or brand ambassador opportunities that encourage organic promotion. What is The Difference Between a Nano vs. Micro Influencer? The key difference between nano and micro influencers is audience size and campaign scope. Nano influencers usually have under 10,000 followers and maintain close, personal connections with their audiences. Micro influencers have 10,000-100,000 followers and offer a broader reach while still maintaining strong engagement.