Nano Influencer

A nano influencer is a social media creator with a small but loyal audience, usually under 10,000 followers. Nano influencers offer authentic word-of-mouth marketing and niche community trust, making them valuable for micro-targeted campaigns. Despite their smaller reach, they often achieve higher engagement rates at lower partnership costs.

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How Can Brands Work with Nano Influencers?

By providing free products, exclusive discounts, or brand ambassador opportunities that encourage organic promotion.

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What is The Difference Between a Nano vs. Micro Influencer?

The key difference between nano and micro influencers is audience size and campaign scope.

• Nano influencers usually have under 10,000 followers and maintain close, personal connections with their audiences - ideal for hyper-local or niche campaigns.
• Micro influencers have 10,000-100,000 followers and offer a broader reach while still maintaining strong engagement.