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Tanya Cruz

Tanya Cruz

Director of Communications

Tanya Cruz is the Director of Communications at The Influence Agency. She always loved a good story, which is why she chose a career that let her tell them. These days she's telling brand stories through digital, by leading social strategy that resonates and helps build strong communities online. You can follow her at @thetanyacruz

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Digital Marketing

This Week in Marketing: The Calm Before The Storm

Catch up on this week’s marketing news: Pinterest ad updates, Instagram Reels tests, Tom Holland’s Lego campaign, Apple x Dua Lipa, and holiday trends.

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Digital Marketing

This Week in Marketing: Clicks and Giggles

This week in marketing covers celebrity campaigns, viral social media stunts, AI in fashion, and brand updates, keeping you up-to-date on the latest industry trends.

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Digital Marketing

This Week in Marketing: Buzz or Bust

From Facebook’s Poke revival to IT Cosmetics’ new icon collab, Reddit Pro updates, and Meta ad news—this week in marketing is calm but packed with buzz.

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Digital Marketing

Micro-Moments in Digital Marketing that Convert in Social Feeds

Discover how to turn quick scrolls into clicks with micro-moment marketing. Learn how to write content that converts fast in fast-moving social feeds.

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Social Media Marketing

How Community Management Turned Glossier, Peloton & Duolingo into Cult Favorites

Discover how Glossier, Peloton, and Duolingo used community management to drive engagement, loyalty, and cult-brand status.

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Social Media Marketing

Social Media Strategies for Educational Institutions

Discover how social media marketing helps educational institutions connect with prospective students through authentic content, strategies, and engagement.

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Community

5 Signs Your Audience Isn’t Engaged

Boost your digital presence by focusing on community engagement. Learn how active audiences drive visibility, trust, and conversions for long-term growth.

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Social Media Marketing

Content Creators vs. the Instagram Algorithm: How to Thrive in 2023

How have Instagram’s algorithm updates impacted content creators’ success on the platform? Here's what Joselyne Effa says.

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Social Media Marketing

Instagram’s Identity Crisis: Can the Platform Stay Relevant in 2023?

From TikTok to BeReal to Twitter, Instagram has been stealing popular features from other apps. Is this a smart move?

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