Welcome to Chronically Online, your weekly scroll through the campaigns, collabs, and creative moves dominating our feeds. From Corona Cero’s AI-powered Olympic storytelling to TikTok’s latest feature wars and Etsy’s tear-jerker ads, this week proves one thing: brands aren’t just marketing, they’re mastering the art of staying chronically relevant.
🏖️ Corona Cero Finds “Golden Moments”
Corona Cero’s new “For Every Golden Moment” Olympic campaign blends AI insights with human creativity to uncover what moves consumers on a deeper level. The 30-second spot mirrors Olympic triumphs with beachside bliss: sprinters cutting to runners in the surf, divers spinning into a lagoon, and ending with the line: “For every golden moment.”
🛒 Facebook Marketplace Gets an AI Glow-Up
Facebook Marketplace is getting a major refresh: think “collections” for friends to browse together, a “Suggested Questions” AI button for better seller chats, and AI-driven vehicle insights that pull in specs, safety ratings, and pricing in one view. Social commerce just got smarter.
📢 TikTok Takes a Page From Instagram’s Playbook
TikTok just launched Bulletin Board, a one-to-many messaging feature nearly identical to Instagram’s Broadcast Channels. Creators can share text, photos, or videos with followers, who can only react with emojis. It’s the latest move in TikTok’s quest to own the creator-fan connection.
🌲 Home Depot Picks The Right Tree for Holiday Storytelling
Home Depot is leaning into emotion with its latest holiday campaign: a 30-second spot titled “The Right Tree” follows a real Christmas tree’s journey from farm to lot to living room, highlighting the tree farmers behind the scenes for the first time.
🎁 Etsy’s “You Get Me” Holiday Playbook
Etsy is digging into what it means to feel seen this season. Its 2025 holiday campaign features three TV spots set within one community, highlighting personalized gifting, like a sweater for a crossing guard’s dog or drumsticks for a restless kid tapping in class. Influencers amplify the message: original gifts, real emotions.
🎬 Instacart Brings Holiday Relief With Stop-Motion Magic
Instacart channels nostalgic stop-motion vibes (think Rankin/Bass Productions classics) in its “Get a Little Magic Delivered” campaign. A talking cat & muscular polar bear rescue holiday disasters, from broken trees to mess-making pups, while users tap the app and breathe easy. National TV, social, and retail-media integrations round out the creative blitz.
✨ The Internet Never Sleeps and Neither Do We
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