Authors

Danielle Howson

Associate Director of CRO

Danielle Howson is the Associate Director of CRO at TIA and self-proclaimed word nerd. She spends her time writing, thinking about writing, and coming up with creative ideas to write about. When not writing, you'll find her cuddling her cats with a cup of tea and reading.

Influencer Marketing

Kairyn Potts on How the World Learned About Indigenous Culture Through TikTok

Ahead of National Truth and Reconciliation Day, Kairyn Potts spoke to how the world is learning about Indigenous culture through TikTok—click here to hear it!

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Community

How ADHD TikTok Has Supported Women's Mental Health Care

In this blog, we interview Frida—an adult ADHD clinic—on how ADHD TikTok has become a powerful tool in women's mental health care. Read it now.

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Social Media Marketing

How Brands Can Support AAPI Heritage Month and Beyond

This article explores how brands can support AAPI Heritage Month beyond the month of May, and the importance of representation and authenticity in marketing.

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Community

The Importance of Building Trust in LGBTQ+ Healthcare Marketing

In this blog, we interview Freddie—an online PrEP clinic—on how to prioritize inclusivity, accessibility, and sensitivity in LGBTQ2S+ healthcare marketing.

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Social Media Marketing

The Importance of Digital Communities: Finding Parenting Support Online

This article explores the importance of online communities for new and expecting parents, as well as those struggling with infertility and loss.

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Community

International Women's Day: Celebrating Women in Marketing

In this blog, our team shares their insights, experiences, and advice about being a women in marketing for International Women's Day. Read it now!

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Influencer Marketing

7 TikTok Book Influencers Share Their Favourite Books from 2022

Need a recommendation for your next read? Find out what these content creators from BookTok recommend you add to your TBR.

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Influencer Marketing

How Black-Owned Influencer Agencies Are Opening Doors for BIPOC Creators

Agencies like Kensington Grey are correcting a whitewashed influencer economy, one campaign at a time. Read about it here.

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Influencer Marketing

Top American TikTokers to Follow

TikTok has rocketed to the top as one of the most popular. In this blog, we’ve compiled a list of 10 American TikTokers you need to follow!

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