Graphic Interchange Format (GIF)

A Graphic Interchange Format (GIF) is a digital image format that supports both static and animated visuals. GIFs are widely used in online content, social media, and marketing messaging to capture attention, convey emotions, or demonstrate concepts quickly. When used strategically, GIFs increase engagement, enhance storytelling, and create a dynamic user experience across social media and email campaigns. GIFs are especially great at simplifying complex ideas and engaging audiences faster than static images or long-form videos.