A featured snippet is a highlighted search result that appears at the top of a search engine results page (SERP). It provides a concise, direct answer to a user's query, pulled from a webpage that the search engine idenitifies as highly relevant and authoritative. Winning a position in a featured snippet help increase a website's visibility, drives organic traffic, and positions the brand as an authority. Common formats include paragraphs, lists, tables, and videos.
A Google Featured Snippet is a search results that appears in a special box above the standard website listings. It directly answers that searcher's question, often pulling content from a page that is already ranking on the first page of the SERP.
Featured snippet SEO involves optimizing your content to be the most clear, concise, and strucutred answer for a relevant query. Search engines use algorithms to identify pages that directly satisfy search intent, often prioritizing bullet points, numbered lists, and well formatted headings to capture SERP featured snipepts.
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