SERP, or Search Engine Results Page, is the page displayed with the search results after a user submits a search query. Is contains organic listings, paid ads, and special SERP features. SERPs determine how visible a website it to users searching for related topics. Understanding how SERPs work helps businesses optimize their content, track website rankings, and attract more clicks from searchers.
What are SERP Features?
SERP features are additional elements beyond standard website listing, which include featured snippets, "People Also Ask" boxes, image packs, local results, AI Overviews, and shopping carousels. These features enhance a website's visibility and can drive more clicks.
How Do SERPs Work?
SERPs work by displaying results that search engine's determine are most relevant to a user's query. Search engines crawl and index websites, then rank pages using an algorithm that considers factors like keyword relevance, content quality, backlink strength, domain authority, and user experience signals.
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