Drip Campaign

A drip campaign is an automated email marketing strategy that delivers targeted messages to prospects or customers over time. They nurture leads, build engagement, and move prospects through the marketing funnel with personalized, sequenced content. Drip email marketing campaigns are effective in keeping your brand top-of-mind and building relationships. By maintaining consistent communication, they strengthen lead nurturing and improve conversion rates. How Do You Create a Drip Campaign? Define your audience, craft tailored messaging, and automate delivery through your email marketing platform. An email drip campaign typically includes 3-5 emails, spaced strategically to maintain engagement without overwhelming recipients. However, frequency depends on the campaign goal.