Email Marketing

Email marketing is a digital marketing strategy that uses emails to nurture leads, promote products or services, and build customer relationships. It's one of the highest ROI channels when done with segmentation, targeted messaging, and automation. Email marketing offers high engagement, measurable ROI, and direct audience reach. What Are Email Marketing Best Practices? Improve campaign performance with the following best practices for creating marketing emails: - Segment your audience - Personalize content - Craft clear subject lines and compelling CTAs - Maintain consistent sending frequency - Optimize for mobile What Is A Good Click Rate For Email Marketing? A good click rate typically ranges from 2% to 5%, depending on industry and campaign type. Higher engagement may indicate relevant content and effective calls-to-action, while lower rates suggest a need for better targeting, design, or messaging. Monitoring KPIs like open rate and click-through rate to refine email outreach campaigns. What Is the Email Marketing Customer Journey? The email marketing customer journey maps the stages a subscriber goes through from awareness and consideration to conversion and retention. It guides the timing, content, and personalization of marketing emails to nurture leads, build trust, and encourage repeat engagement.