Essie Golden, Michelle Lei Pinlac, Jen Adams, and more are on top of our list of Amazon influencers inspiring purchasing decisions this 2025. To find the best partner for your campaign, choose creators whose niche, style, and audience align with your brand.
Many consider social media their least trusted source for shopping advice, yet 32% of consumers still use it for product research. No matter the era, people trust people more than platforms and ads.
They believe friends, family, and real users, who spend most of their time on social media. Even if trust in social media is low, creators still influence what we buy and how we perceive brands.
In the shopping world, Amazon influencers are leading the trend. Learn who they are, how to find them, and why working with them matters in 2025 in this comprehensive guide.
Let’s get started!
What is an Amazon influencer?
An Amazon influencer is a social media creator who recommends products on social media through a personalized Amazon storefront. They curate a collection of products within their niche, which they share through product reviews, videos, and live streams on platforms like Instagram, TikTok, or YouTube.
Influencers on Amazon typically sign up under either of the two:
- Amazon Influencer Program: Specifically for social media content creators with a significant following who build their own storefronts
- Amazon Associates Program: For creators, bloggers, publishers, or website owners who link products through affiliate marketing.
Learn more: How to become an Amazon Seller
How much do Amazon influencers make?
When audiences buy a product from their Amazon influencer storefront, influencers earn between 1% and 10% commission. Exact earnings vary depending on product category, audience size, and how often followers use their links.
Some creators earn a few hundred dollars a month, while top Amazon influencers make thousands per campaign.
Influencers with Amazon storefronts can also earn from:
- Sponsored posts
- Social media collaborations
- Platform ad revenue (i.e., YouTube and Facebook)
- Exclusive brand campaigns
- Brand partnerships
Image Source: Shutterstock
How to find influencers on Amazon
- Browse creators on Amazon Live and the #FoundItOnAmazon page for viral products from verified influencers across fashion, beauty, and lifestyle.
- Search on Facebook, YouTube, Instagram, or TikTok using relevant hashtags like #AmazonFinds or #AmazonInfluencerStorefront to spot trending creators.
- Check the Amazon Influencer Program Instagram page for featured creators and inspiration.
- Partner with an influencer marketing agency with access to a global network of influencers. These agencies typically have a curated list of Amazon influencers, so you can jump straight into killer collaborations!
- Use Amazon Creator Connections to find and collaborate with influencers directly within the Amazon ecosystem.
Tip: When searching for potential influencers for your campaign, don’t just consider their Instagram followers. Research their engagement rate, audience demographics, and content quality to see if they truly fit your brand. Remember: influencers help your story reach the right people. Make sure they get your brand right.
10 Amazon influencers to follow in 2025
If it’s trending on Amazon, chances are one of these creators found it first. Meet the top Amazon influencer marketing voices in fashion, home, tech, and more!
1. Teresa Laura Caruso | @teresalaucar
- Niche: Lifestyle products, tech, home decor, organization
- Amazon storefront: @teresalaucar
- Instagram followers: 1.8 million
If your feed aesthetic is clean, cozy, and beige, Teresa’s your girl. Lifestyle followers looking for pretty everyday essentials flock to this Amazon Instagram influencer’s storefront for curated finds. You might even learn practical tips and organizational tricks!
2. Juan Irizarry | @theparentgamefamily
- Niche: Lifestyle, home, family
- Amazon storefront: @theparentgame
- Instagram followers: 374K
In this economy, everyone’s hunting for a good deal, and Juan Irizarry is one of the best Amazon influencers to catch it! He and his partner curate affordable finds for busy families, from daily deals to limited-time offers.
3. Essie Golden | @essiegolden
- Niche: Plus-size fashion and lifestyle
- Amazon storefront: @essiegolden
- Instagram followers: 176K
Black Amazon fashion influencers never miss, and Essie Golden proves it. Her Amazon storefront is a treasure trove of inclusive, trendy, and wearable finds. From everyday outfits to stunning evening wear, her curated recommendations are all a total hit.
4. Michelle Lei Pinlac | @bymichellelei
- Niche: Fashion, beauty, home decor, travel
- Amazon storefront: @michellelei
- Instagram followers: 392K
If you’re itching to discover influencers who can make your home look exactly like a Pinterest board, Michelle’s got you covered. She has an Amazon product recommendation for every part of your home, and your wardrobe, too!
Learn more: Top Canadian Home Decor Influencers
5. Tony Ow | @tonytechbytes
- Niche: Tech
- Amazon storefront: @TonyTechBytes
- Instagram followers: 35.3K
Tech products are often a big investment. So, shoppers usually turn to Amazon tech influencers before they hit “Add to Cart.” Tony Ow’s storefront features gadgets, desk setup accessories, and PC components that he actually uses.
6. Jen Adams | @interiordesignerella
- Niche: Home décor, interior design, fashion
- Amazon storefront: @interiordesignerella
- Instagram followers: 3.4 million
Jen Adams is one of the best Amazon fashion influencers to follow if you love all things elegant and coordinated. Her content features pieces that follow a cohesive, dreamy aesthetic, making her Amazon storefront easy to browse and even easier to shop.
7. Emma Waters | @kuzcopluscleo
- Niche: Pet care
- Amazon storefront: @influencer-b3439b52
- Instagram followers: 153K
Cat lovers looking to identify influencers with Amazon storefronts focusing on pet care will adore Emma Waters. Through her cats, Kusco and Cleo, she shares authentic reviews of toys, treats, and must-have pet products.
8. Tennille Jenkins | @thetennillelife_
- Niche: Sustainable living, beauty, hair care
- Amazon storefront: @thetennillelife
- Instagram followers: 316K
Just based on her radiant glow and effortless style, you’d never guess this influencer is over 40 years old. Tennille Jenkins focuses her influencer content on sustainable beauty and self-care. For brands, she’s perfect for promotional content targeting beauty and fashion followers who value authenticity, positive aging, and sustainability.
9. Lori Monte | @thekitchenwhisperer
- Niche: Kitchen essentials
- Amazon storefront: @tkwhisperer
- Instagram follower count: 34.1K
If you need Amazon affiliates who can point you toward products that make everyday life easier, Lori Monte is our top pick! She’s one of the top food influencers with an Amazon storefront who shares engaging content for home cooks.
10. Lisa Chun | @ourhome.becoming
- Niche: Home decor, DIY, organization
- Amazon storefront: @ourhome.becoming
- Instagram followers: 1 million
There’s nothing more satisfying than building your home one piece at a time, and Lisa is here to guide you! Amazon home decor influencers like her have all the affiliate links you need for a stunning home makeover, and she’s no different. Find all the cleaning, organization, and design products you need in one place!
Find more inspiration: Top Home DIY Influencers
Key takeaways
Get your products on top Amazon storefronts
People no longer shop directly from search results. They discover products through TikTok scrolls, Instagram Reels, and creator recommendations.
If you’re not partnering with Amazon influencers, you're missing out on millions of ready-to-buy shoppers. At The Influence Agency, we help connect brands with the right influencers who drive traffic, sales, and brand visibility.
With one of the largest vetted networks of content creators, we make it easy to launch campaigns that truly convert. Contact us today to get started!