Authors

Tyson Huggins

Director of Paid Media

Tyson Huggins is the Director of Performance Strategy at The Influence Agency, where he helps brands accelerate growth through paid media, CRO, and email marketing. When he’s not nerding out on campaign data, you'll find him immersed in darts tournaments, chasing the perfect guitar riff, or keeping up with his two kids.

Digital Marketing

The Ultimate Guide to Spotify Ads

In our ultimate guide to Spotify ads, we cover everything advertisers need to know in order to create and launch a Spotify ad campaign.

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Digital Marketing

5 Types of TikTok Ads

TikTok offers a variety of advertising solutions such as In-Feed, Brand Takeover, TopView, Branded Hashtag Challenge, and Branded Effects. Learn more here!

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Digital Marketing

Is My Site Ready For Paid Advertising?

Paid advertising is a great way to reach customers quickly, but driving paid traffic to bad web pages is like burning money. Find out what your site needs before launching search, social or display ads.

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Digital Marketing

A Guide to Google Ads Image Extensions

Google Ads image extensions allow advertisers to provide value to consumers with visuals of their products or services in combination with Search ads.

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Creative

How to Use Clubhouse to Grow Your Personal Brand

The clubhouse is a voice-based social media app that started to gain some buzz last year. Click here to learn how to use Clubhouse to grow your personal branding.

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Tips & Tools

Infographic: 50+ Free Digital Marketing Tools

For small businesses and upcoming brands, getting exposure and recognition in the digital ecosystem (and at a minimal cost) can be tricky.

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Social Media Marketing

Historically Tone-Deaf Ads And How To Learn From Them

How to learn from historically tone-deaf Ads? At the Influence Agency, we actively work to integrate inclusivity into our projects. Click to know more!

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