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By leveraging online personalities who possess audiences that match your key demographic, we create life-time brand ambassadors that promote your business to the masses through influencer marketing.
With the largest database of influencers, celebrities and athletes in North America, we provide online influencers with unique business opportunities to leverage their following, in order to promote and endorse some of the biggest brands in the world, while getting paid to do it.
We offer an extensive list of influencers in all categories with identifiable brand affinity. This means connecting you with influencers
that fit perfectly with a brand image – creating a more authentic influencer marketing campaign.
Google Ads (previously Google AdWords) allows advertisers to target a customer's intent when they are actively researching a product or service.
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Get access to our inventory of 10,000+ social media influencers who will become brand ambassadors for your business.
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Search Engine Optimization, otherwise known as SEO, is a digital marketing strategy that focuses on increasing the traffic to your website.
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Through persona-optimized blog writing, we take the intent behind your customers needs and create blog topics that connect.
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Whether you are looking to promote a single video, or produce a thematic blog series, we can plan and execute with ease.
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Each photography project is a unique experience designed to capture the true essence of our client’s brand and experience.
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With The Influence Agency, your next event could be sold out in no time. No matter the size or cause, we’ll spread the word.
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The Influence Agency is a Shopify partner and has successfully launched new eCommerce websites for a wide variety of industries and purposes.
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Drive engagement and conversions through clickable ads on a variety of social media platforms including Instagram, TikTok, and Facebook.
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Leverage social media channels to educate, provide value, support, build awareness, and guide prospects into customers.
learn moreWe work with some of the most talented videographers in North America who produce winning video content for top brands.
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We have a deep rooted passion for both aesthetic and conversion (user friendly) Web Development and Website Design.
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Generate more qualified leads with our definitive website conversion rate optimization (CRO) guide for 2024.
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As influencer marketing has grown to be one of the most popular, and cost-effective forms of media advertising today, many businesses have already realized the potential that it has to drive both awareness, as well as sales and growth for their business.
We are a boutique influencer marketing agency located in the heart of downtown toronto. Our team is comprised of highly talented digital media professionals, with vast experience in executing large scale marketing programs for some of the biggest brands in the world.
We understand that success from an influencer marketing program is not only measured by impressions – it’s about encouraging meaningful engagement and action from your business’ key demographic – which we achieve through our four step delivery method:
Our approach first starts with in-depth discovery and research, in order to gain a thorough understanding of what makes our client’s business unique, as well as what their consumer profile looks like.
We then propose a strategy and select influencers that fit within those strategies who will not only pair well with our client’s brand, but also who’s social following matches their target key-demographic.
From there lies the execution, in marrying a unique creative ad treatment with calculated execution from our influencers. We manage each program from start to finish, working with our influencers to uphold the highest quality in their postings, and ensure our clients receive key deliverable updates every step of the way.
Once a campaign has wrapped-up, we deliver in-depth program insights and analysis, in a language that is transparent and showcases ROI – detailing a customer’s journey from impression to conversion.
We believe in Influencer Marketing strategy that is as impactful as it is measurable, which ultimately leads to clear, definitive growth for your business and brand.
If you have any questions or concerns, please contact us
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Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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