SEO content audits

Your content isn’t perfect—yet!

Out with the old, in with the new. Keep your content library fresh and up-to-date with a website content audit from The Influence Agency.

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SEO Content Audit - The Influence Agency

Not just anyone can do a SEO content audit

If you publish a lot of content, you could probably use an SEO content audit to figure out which web pages are working and which aren’t. However, don’t let just anyone give you their two cents. Nobody does content strategy like us—and we’ll prove it!

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What we do best

Who we do it for

The benefits of a website content audit

New, fresh, and exciting content can do wonders when it comes to driving traffic to your site, generating leads, and more. Putting out high-quality blogs every month can seriously boost your online presence, but, on the flip side, having a backlog of non-performing content can seriously slow you down. A content audit helps you identify the weak links in your armour and plan some improvements to get back on track.

Improved content quality, enhanced user experience, and optimized SEO performance—these are just a few of the benefits of a website content audit.
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Having us perform one will also help you better align existing and future content with your business goals, identify gaps that need to be filled, and improve resource allocation. Getting rid of the deadweight will streamline things for both you and your customers, meaning you can devote more energy to serving them. Overall, an SEO content audit is your secret to maintaining relevance, credibility, and efficiency in the digital landscape.

Identify outdated or irrelevant content

Keep your site current and high-performing by removing the old and outdated.

Improve search engine rankings

Don’t miss opportunities to improve key SEO elements like meta descriptions and tags.

Enhance user experience

Easy navigation, readability, and content relevance are all central to user satisfaction.

Optimize content for conversions

How well is your content converting? Let’s find out and make it even better.

Ensure consistency and brand alignment

Make sure your content is serving your brand—and say goodbye to what isn’t!

Increase website speed

Shedding non-performing pages will kick your website speed up several notches.

49% of marketers saw an increase in traffic and search engine rankings after updating their content.

Audit my content

Our content audit process

Our team doesn’t follow a content audit template; every step in our process is adapted to meet the needs of your business. Here’s what that looks like!

Step 1

Review categoty and tagging scheme

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We’ll get started by reviewing the existing categories and tags used in your blog, then update and standardize them for consistency purposes. We’ll ensure these new categories and tags are relevant and reflect the main topics covered in the blog.

Step 2

Analyze existing content performance

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Next is evaluating the performance of existing blog posts. We’ll identify high and low-performing posts based on metrics such as traffic, engagement, and conversions. We’ll also flag zero-value content to be deleted; these are the posts that have no clicks, no inbound links, or content cannibalization issues.

Step 3

Identify blogs for a content refresh

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Utilizing Surfer SEO and other tools, we’ll then identify which of the low-performing content could improve with some TLC. We’ll action updates for identified posts, incorporating relevant keywords and addressing any issues highlighted by the analysis. We always go into a content audit wanting to save what can be saved.

Step 4

Identify opportunities for new blog posts

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This is when the content gap analysis happens. The next step is researching to identify new topics and trends within the industry or niche, and developing a list of opportunities for new blog content based on user intent and search demand.

Step 5

Analyze internal links and update mapping

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Next on the content audit checklist is evaluating the broader internal linking structure of the blog. We’ll update internal links as needed and create a mapping strategy to facilitate increased crawling and indexing by search engines, particularly Google. Creating a network of purposefully interconnected pages is the goal.

Step 6

Determine user funnel for blog posts

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Now we’ll start thinking about the user journey, exploring design elements that enhance their experience and encourage longer time spent on the blog. We’ll define clear and relevant Calls-to-Action (CTAs) for each blog post, establishing a funnel system that guides users toward desired actions—email sign-ups, using discount codes, etc.

Step 6

Implementation and monitoring

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The last step is implementing the updates and changes identified during the website content audit. We then monitor the performance of the blog over time, keeping track of key metrics such as traffic, rankings, and user engagement on Google Analytics and more. We always stay ready to adjust the strategy based on ongoing performance data.

Our SEO content auditing services

Blog consolidation

It’s not uncommon to find you have two or more blogs competing for the same keywords if you have a lot of content. Rather than letting them duke it out, our team will consolidate the best elements of each one into one super-performer.

Update underperforming content

Sometimes underperforming content just needs a little love. One of the SEO content audit services we offer is giving them what they need, whether that’s some additional keyword optimization, updated links, or additional content.

Remove zero-traffic blogs

Killing your darlings is hard, but often necessary when it comes to managing the content on your website. Another one of the content audit services we offer is saying Sayonara to your zero-traffic blogs and setting up redirects to more relevant pages.

Identifying new opportunities

Through a content gap analysis and keyword research, we’ll help you identify new opportunities for content. We’ll be on the hunt for topic clusters with serious search volume and featured snippet opportunities to pounce on.

Tag & category optimization

A little organization can go a long way. We’ll help better organize your content and its categories, including the tags. These go a long way towards improving the user experience by improving the accessibility of your offerings.

Blog UX redesign

Forget what you’ve been told about judging a book by its cover—people absolutely will judge your blog based on how looks. We’ll restructure your page layouts and blog hub with a focus on bringing top-level users further down the funnel.

Our clients

We’re the agency for people who hate agencies

We’re selective with our clientele

We carefully select our partners to ensure we're the right fit for each other, maximizing our potential for success. Our retention rate speaks for itself, and our client portfolio consists of a list of long-term success stories.

We don't join trends, we create them

See that wave our competitors are riding? We made it. This is your invitation to get on and start setting trends with us.

We're your in-house team

We take the whole “full-service” thing seriously. Expect to have a long-term and dedicated team on your account.

We don’t settle for average

We're not here for a participation medal - We play to WIN. Our goal is to drive industry-leading results for our clients, with an award-winning mindset, long-term.

We know our sh*t

We work hard to recruit and retain the best talent in our industry. Our entire team is fully accredited in their area of expertise - and you can be certain we have the best in the biz representing your brand.

Testimonials

What our clients love about us

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

Contact us 👋

Audit your website content today!

Your blog is only as strong as its weakest post—make yours strong today with a comprehensive SEO content audit from The Influence Agency.

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Learn how we created 168% more page one keywords for Clera using SEO and blog content

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Have questions?
We have answers

How often should I conduct an SEO content audit?

How often you should conduct an SEO content audit depends on the size of your website, industry changes, and your content as a whole.

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Generally, it's recommended you perform comprehensive content audits at least once a year. For larger websites with frequent content updates, a more frequent audit every six months is a good idea. You should also conduct an audit after significant changes to search engine algorithms, industry trends, or your business goals.

How can a website content audit align with my content marketing strategy?

A website content audit can be used to fine-tune your offerings to ensure your resources are being well-allocated. You don’t want 98% of your content to be working as intended when you could have 100% firing on all cylinders, right?

Do I need professional assistance for a website content audit, or can I do it myself?

Whether you need professional assistance for a website content audit depends on your expertise, the size of your website, and your specific goals.

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If you have a small website with a straightforward content structure, you may be able to handle the job yourself with some content audit tools. However, if you run a large company with a large website, we highly recommend you get professional help. Experts like us bring expertise in SEO, content strategy, and data analysis to ensure a thorough and strategic audit. We’ll also be able to provide valuable insights, identify optimization opportunities, and offer recommendations tailored to your business objectives.

What measurable outcomes can I expect from implementing content audit recommendations?

Increased organic traffic, reduced bounce rates, and improved conversion rates are just some of the measurable outcomes that come from implementing content audit recommendations. You’ll ultimately be able to choose which content audit data matters most to you!

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