As your dedicated trend teller, we bring you the freshest marketing moments — from immersive brand experiences to innovative app updates and game-changing visibility shifts. This roundup has everything marketers need to stay inspired and ahead of the curve. Dive in and discover what’s shaping the future of marketing today!
🤖 Your Coworker Might Be ChatGPT
In a recent survey from Gallup, employee use of AI on the job has nearly doubled in just two years, jumping from 21% in 2023 to 40% in 2025. Yet, less than a quarter say their company has a clear AI strategy.
Embrace the shift, but lead with transparency. AI isn’t replacing creativity — it’s reshaping how we work smarter, faster, and more collaboratively.
🍋 Lululemon Invited EVERYONE to the Hamptons!!
Lululemon’s Hamptons Summer Club ran from June 27 to July 6, welcoming influencers AND consumers to celebrate 10 years of Align. This experiential marketing event reflects the brand’s focus on community, loyalty, and celebrating the people behind the success of the product line.
🎵 Sticky Notes Meet Trending Sounds
Instagram is rolling out another Edits update — our personal fav? The ability to leave virtual sticky notes next to sounds you have ideas for. As marketers constantly juggling ideas, having everything in one place is a total game-changer for future content planning!
💙 Smurfy Idea Alert: Fenty Beauty x Smurfs
Rihanna channels her inner Smurfette with a limited Smurfette Collection dropping ahead of the movie release on July 18. This exclusive 10-piece set is a must-have for fans, makeup lovers, and nostalgia seekers!
📲 Google + IG = Visibility Goals
Starting July 10, Instagram will make it easier for photos and videos from public professional profiles (18+) to show up directly in Google search. This is a total game-changer for account visibility!
🎾 Ralph Lauren Serving Courtside Chic
Since 2006, Polo Ralph Lauren has released an exclusive Wimbledon collection each year. It’s a curated collection inspired by the world’s most stylish tournament, dressing umpires, line judges, and ball kids in tailored pieces that honour both sport and tradition.
🎮 TikTok Livestreams Just Got a Level-Up
TikTok is rolling out LIVE Fan Clubs — a new feature that lets creators reward loyal viewers with exclusive perks, like badges and private chat access. It’s part of a bigger push to gamify livestream engagement and deepen community ties through repeat interaction.
Think: loyalty program meets Discord server, built right into the app.
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