Vancouver is known for amazing sights, food, lifestyle and home to some of Canada’s best influencers and brands. The Influence agency connects Canadian brands with the right Canadian influencers. We’ve built relationships with influencers from Vancouver to St. John’s, which allows us to offer national, regional and local influencer marketing Vancouver campaigns.
The average Canadian is presented with thousands of sales and advertising messages every day. As a matter of survival, we’ve learned to auto filter most messages. The demand to create the right impression by delivering content that wins attention has never been greater.
We work with brands and agencies to identify their ideal audience online and reach them through the right influencers. Whether that’s on a blog, Instagram, Facebook, YouTube or somewhere else online that has eyeballs, we strive to deliver a message that cuts through the noise.
We’re able to offer an unparalleled level of service and attention to detail because we offer a white glove experience. It starts from concept development, audience identification, influencer selection, managing execution and reporting.
You may already have a defined concept that you’re looking for us to execute, but more often than not brands come to us with an idea for refinement. The Influence Agency will work with you to come up with different themes, messaging and deployment options.
Prior to looking at the different influencers available, we’ll be sure to understand the different markets and demographics that are most likely to take a desired action.
We believe brand safety and selection are never at their best when limited to a platform. The Influence Agency work with our pool of influencers or tap into the pr agencies, talent networks and sports firms to get the right people. In all cases audience are vetted to determine authenticity and audience compatibility.
Imagine managing campaign with 10 influencers producing 5 pieces of content each. That’s 50 pieces of content to manage. Imagine that content comes in the form of blogs, images, or video that have to go onto a variety of social media platforms that also need to be measured. This could take you hours, but not when you hire The Influence Agency. Our experience, relationships and process make for smooth campaigns and meaningful reporting.
Our award-winning influencer marketing services will pair your business with 10,000+ social media personalities for increased visibility.
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Prior to launching the influence agency, the founding partners were trying to find influencer marketing solutions for their own digital marketing clients. We found platforms with limited influencer selection, audience vetting, and large minimum fees. We knew there had to be a better way…We wanted to take influencer marketing to a new level through offering a customized service that is thoughtful and transparent.
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"
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Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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