New york

New york’s top influencer agency

What does it mean to be an influencer marketing agency in New York? It means access to the best and most exclusive Influencers, celebrities, athletes, and brands in the world. New York City is known as the epicentre of media and entertainment throughout the world, and world class content is being produced here by social media creators within the booming industry of Influencer Marketing New York. The Influence Agency not only has access to the most coveted influencers throughout America, but we also hold personal relationships with agents, talent managers, and management firms throughout the Country. These relationships allow us to secure the best talent at preferred rates.

 

WHAT WE DO

Many agencies create media that leaves the public scrambling to minimize, exit, and close their content. Our approach is the exact opposite. We create media that wins attention through entertainment. In order to do so, we craft customized Influencer Marketing strategies for premier brands throughout America, and it all starts with our staff.

The Influence Agency is comprised of an experienced team of marketing and advertising professionals that understand digital. In a world where the attention span of an average human is less than seven seconds, it is important to create entertainment that people opt into – and it starts with content strategy.

Our plans are contextualized by a review of the competitive landscape, and an opportunities assessment. From there, our team of experts will determine the best platforms, Influencers, and content themes to instigate conversations that generate organic discussion.

Whether you are looking to build the social following of your business, or to generate sales, our team has the ability to create the perfect campaign for your business.

 

WHY WE DO IT

We pride ourselves on being able to deliver media plans that place an emphasis on credibility, trust, and creativity. Our goal is to produce advertising that makes people stop, take notice, and take action. Making people care is harder than ever, because the average American is hit with more than 6000 selling messages every day. We have simply become numb to the message. However, everyone loves being entertained, and storytelling is as old as time. That’s why the smartest brands in the world are turning their attention towards influencer marketing. Influencers cut through the noise by entertaining their audience as only they can.

The Influence Agency New York works with brands and creators to deliver the right message to the right audience. We offer brands strategy, execution and analytics. Every brand and campaign is unique, which is why we take a personal and bespoke approach to all engagements. It’s about creating advertising that has the power to move people.

 

PEOPLE NOT PLATFORMS

Influencer Marketing doesn’t come without its challenges. Here are a selection of items that are considered before executing any campaign:

  • 1. Audience Demographics – Are their followers real? Is the engagement real? Where are the followers located, and what is their age and gender?
  • 2. The Influencer’s History – Has the Influencer promoted a competing brand? Have they expressed views that could damage your brand?
  • 3. Your Brand Requirements – Is the influencer right fit to represent you brand, and are they genuinely excited about your service/product? The best work is inspired, after all.

Technology plays an important role in producing efficiency and insights, but a technology platform alone falls short of providing the critical thought and heart needed to maximize the human connection that exists in any successful advertising campaign. In terms of executing quality campaigns, platforms simply do not exercise the same level of critical thought applied by a seasoned media professional. The intangible nuances of your brand, and your message cannot be served by treating creators as inventory.

That’s why we’re about people. Our team works hard to support busy brand managers and media buyers by doing all of the heavy lifting!

 

calling all
new york influencers

We are always looking to connect with the best Influencers and professional content creators involved in Influencer Marketing New York City. If you have developed a strong and engaged audience across social media, please complete our Influencer Questionnaire here.

JOIN OUR SQUAD

Read what our clients have to say

Universal Music

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International

Distorted

"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -
@distorted.lens

The Rosé Picnic

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -
@melhwang

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The Influence Agency: Influencer Marketing Toronto