Los Angeles inspires creatives and draws life from all over America for its culture, weather, opportunity, and of course, Hollywood. Due to this, L.A. has the highest creator density in the world which includes but is not limited to comics, scriptwriters, models, videographers, photographers, actors, celebrities, and reality tv stars. It’s no surprise that Los Angeles is home to some of the internet’s best social media influencers as these creative minds expand their reach and share with the world online. We connect and create relationships with influencers directly, but also work with PR firms and Agencies which allows us to offer the best influencer marketing Los Angeles has to offer.
The opportunity to work with the talented creators of L.A. also gives us the flexibility to explore new ideas with the brands we work with to create the best content. After all, in a world full of content, it takes a lot to put something out there truly thumb-stopping that creates an impression that lasts and inspires engagement.
The Influence Agency takes care of all the details. We’ll source the influencers that are not only right for your brand, but most importantly, have the right audience that you want to hear your message. An influencer’s audience goes through a manual review to pass the sniff test, but then our technology dives further to either confirm our instincts or suggests we take another look. We understand that your brand has an identity and reputation that you’ve put a lot of time to establish, which is why we take the care to ensure that your next influencer campaign is brand building.
Our award-winning influencer marketing services will pair your business with 10,000+ social media personalities for increased visibility.
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MOREStrike the right tone with your target audience and make a great first impression with photography that is aligned with your brand look and feel.
MORELike many, we aim to provide the best influencer marketing Los Angeles has to offer. We’re able to execute thoughtful campaigns with brands and influencers through a combination of care and experience (good and bad). While there is much that we do and that goes into a campaign, the following three points are what we do differently from most influencer companies:
1. Impartial Influencer Selection The Influence Agency utilizes a variety of sources to find the best brand ambassadors for your next campaign. We work with a lot of freelance influencers that deal with us directly, and leverage the relationships we’ve built with PR firms, sports agencies, and networks. The advantage to our marketing partners is that the recommendation we provide are not limited to those we have exclusive deals with or that we manage. We simply put together the best people that’s right for the campaign objectives.
2. Campaign Strategy We make ourselves available to service the agencies and businesses that come to us in any way we can to make the campaigns successful. Sometimes that means just sourcing the right influencers, and negotiating rates. However, most times our clients enjoy having us come up with strategies and campaign detail because of our experience in running world class influencer campaigns. Essentially, we’re flexible and custom craft what we do based on your needs.
3. White Glove Service We have yet to meet a business owner, marketing manager, or agency contact who doesn’t have enough to do. Unlike the automated platforms, with us, you get as good or better influencer selection, but you also get creative input and full management. As the end client, you’ll rarely have to coordinate or communicate with the influencer. We keep communication between us so we can communicate with them like we know how and save you the time and energy of working with new personalities.
The Influence Agency provides a service that manages an influencer campaign from inception to completion by working closely with clients and the right influencers to reach right audiences the right way.
Ask us about our case studies that highlights what’s possible when influencer marketing is done right.
American are the recipients of thousands of marketing messages every day. We see logos on every car, billboards, newspaper ads, tv commercials, facebook ads, youtube ads, bench ads, bus ads, train ads, etc. It might feel like a lot less, but that’s only because as a matter of survival and sanity, we filter and dismiss so many of them. That’s why as an advertiser, influencer marketing is so exciting for us. It allows us to work with talented entertainers/creators/influencers to cleverly integrate the message of brands in the social content that audiences choose to opt into
We make your brand part of the dialogue and part of the content, opposed to having it perceived as a distraction or interruption.
The smartest marketers know that people trust people, not brands and there is no better way to create ‘digital word of mouth’ than through people that already have an engaged audience who trust them. We pride ourselves on offering the best influencer marketing Los Angeles has to offer. Our team will identify the right influencers, work with you and the influencers to create the clever messaging and content to deploy across the many social mediums.
Working with Influencers can be a rewarding and effective means to communicate and market your brands, but like anything, there are some important things that we look for:
However, with influencer marketing, the available technology falls short. For the first of the three points mentioned above, we are indeed, able to leverage technology and automation to gather data on audiences. For the last two, it requires a human hand to sort through the history and assess the suitability of an influencer. These are nuances that technology cannot yet match a human for and still to this day when Google scans your website, it still relies on alt tags on your images to understand what the picture is about. Since Google has a hard time knowing what is contained in a picture worth a thousand words it is fair to say that a platform cannot reliably vet influencers for your brand.
Ultimately, influencer marketing is about human connection and it takes critical thought and the human eye to do what platforms can’t. The team here at The Influence Agency does all the heavy lifting and through that has gained experience dealing with the campaign from start to finish, as well as working personally with the influencers. We know what to expect, what to look for, and for many, we know the track record.
We love working with talented creators with an engaged following. If you’re one of those influencers and want to be included in our upcoming influencer marketing campaigns, please fill out our Influencer Marketing Questionnaire. We always ensure that you, your content and the brand is a fit for all parties, because ultimately everyone wants to make the right impression on the audience by delivering entertainment authentically.
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"
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Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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