User experience (UX) refers to how people interact with a website, app, or digital product. The user experience definition focuses on ease of use, efficiency, and satisfaction when completing tasks online. Good website user experience or web UX helps visitors navigate smoothly, find information quickly, and engage with content, ultimately improving conversions and overall brand perception.
UX stands for user experience, which describes the overall experience a user has when interacting with a digital product, such as a website, app, or online tool.
In marketing, the UX definition goes beyond usability - it impacts engagement, lead generation, and conversion rates. A seamless user experience can increase time on site, improve trust, and make campaigns more effective by ensuring that users can interact with digital content effortlessly.
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