Uniform Resource Locator (URL)

A Uniform Resource Locator (URL) is the unique web address of a page on the internet. It provides a standardized format that browsers and users can understand, ensuring content is easily discoverable. URLs consist of a domain, path, and optional parameters. Optimized URLs improve SEO, crawlability, click-through rates, and overall site organization. What Is a URL Slug? A URL slug is the part of a URL that comes after the domain name, typically describing the specific page or content. For example: www.example.com/seo-guide, seo-guide is the slug. What Is the Best URL Structure for SEO? The best URL structure for SEO is clear, concise, and hierarchical, reflecting the site's architecture. Use hyphens to separate words, include relevant keywords, avoid unnecessary parameters, and keep URLs readable for both users and search engines. What are the Parts of a URL? A URL generally includes the protocol (https://), domain name (example.com), path (/services/seo), and optional query parameters (?utm_source=newsletter). Each part serves to locate, identify, and organize content effectively for users and search engines.