Hashtag

A hashtag is a word or phrase preceded by the '#' symbol used on social media to categorize and increase the visibility of content. Adding the hashtag symbol helps platforms group related content, making it easier for users to discover trending topics, communities, or campaigns. Effective hashtag marketing improves discoverability, engagement, and brand awareness across social media platforms like Instagram, TikTok, LinkedIn, and X (Twitter). How Do You Choose Effective Hashtags? Select a mix of branded, industry-specific, and trending hashtags. Avoid overusing irrelevant tags; instead, focus on 3-5 high-quality hashtags that align with your content, audience intent, and platform best practices.