Influencer marketing is about marrying the right social media personality to the right brand to produce quality advertising that resonates and engages.
The Influence Agency pre-screens and qualifies social media influencers based on the products and brands they already use and enjoy in their day- to-day life and match their interests.
From there, working with both the client and the influencer, a compelling piece of content is generated that will be shared through various social-mediums (such as Instagram, Twitter, Facebook and YouTube) to ensure reach, engagement and the growth of the client’s own social media profiles and pages – leading to wider brand exposure, to the right audience.
Today’s consumers of advertising are increasingly more savvy and critical of the messaging they are seeing. Gone are the days where an advertising message and proposition were taken at face value. In an online world where advertising is seen more as intrusive than valuable, advertisers have to find a new way to connect.
Endorsements from celebrities can be out of reach based on their existing affiliations and cost of doing business.
This confluence of circumstances has created a perfect storm for influencer marketing because it solves the problems of access, to an added level of trust in the delivery of strong marketing messages.
That’s where we come in. We connect the dots, and work with both the advertiser and influencer to create the message. An advertiser can now be broadcasted by someone who trusts them who is in turn, trusted by the market they wish to connect with.
The Influence Agency is a collective of industry leading digital marketing experts that work with and hold close relationships with the largest brands in the world.
Boasting an inventory of over 10,000 social media influencers, each with large followings in almost every category from pro sports, fashion, foodies, to music; we specialize in pairing businesses with like-minded social media icons who become brand ambassadors for your business.
Our creative process is founded on research and planning. While our strategy is rooted in producing engaging content, and deploying it through Social Media, SEO, PPC, and Community Building initiatives.
Our management is rooted in vast experience, and our reporting is backed by deep analysis – so you know exactly how each initiative has impacted your business.
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"