A great venue, with no digital engine behind it.
Sara is an elevated Toronto dining destination serving contemporary Mediterranean cuisine. It is also a premier venue for three very different buyers: private events, corporate events and weddings. Toronto's private dining market is crowded. Sara had never marketed through digital ads, and bookings came from its network of patrons and referrals. The goal: build a steady pipeline of leads for each event type, turn website traffic into booked events, and keep the calendar full year-round.
A couple planning a wedding and a corporate planner don't search alike.
One generic event campaign treats them as the same buyer. They are not. Instead of waiting on referrals, we met each one while they were searching, with three dedicated funnels, timed to the seasonal booking windows when demand peaks.
Paid Media Marketing
Creative Messaging
CRO & Landing Pages
Web Development
Three funnels, each built for its buyer.
We built three event funnels for private events, corporate events and weddings. Each has its own campaigns and targeting, its own landing page, and its own user flow and automations. Together they work as a scalable engine for event leads, revenue and long-term growth.
Split Google Ads into three funnels: private events, corporate events and weddings
Ran separate campaigns and targeting for each audience, with copy built around Sara's event offerings
Designed and built a unique landing page for each funnel
Set up user flows and automations for each funnel to turn traffic into booked events
Three Funnels, Three Campaigns
We structured Google Ads into private events, corporate events and weddings. Each funnel got its own campaigns and targeting, so a couple planning a wedding and a team booking a holiday party saw different ads. Spend followed seasonal booking windows, so budget was there when demand peaked.
Results:
Creative & Messaging
Ad copy and creative put Sara's modern, versatile space front and center. Messaging was tailored to each funnel: private events, corporate functions and weddings.
Highlights:
Funnel Landing Pages & CRO
Traffic only matters if it books. We designed and built a unique landing page for each funnel. Each one has its own user flow and automations, tuned to turn visits into event inquiries.
The result: three event funnels that work as a scalable engine for leads and revenue.
1,003
leads across three event funnels in 2024
$514K
in event revenue in 2024
37%
lift in conversion rate year over year
16.4x
combined return on ad spend
10.2%
click-through rate vs. a 3% industry average
$31.20
average cost per lead
01
Each buyer gets their own path
Separate campaigns, landing pages and flows for private events, corporate events and weddings meant every buyer saw something built for them. Together they brought in 1,003 leads.
02
Seasonal timing follows demand
Optimizing for booking windows put spend where demand peaks, at a $31.20 average cost per lead.
03
Creative that sells the space
Messaging that led with Sara's modern, versatile event space earned a 10.2% click-through rate, against a 3% industry average.
04
Landing pages close the loop
A dedicated landing page and user flow for each funnel sat behind a conversion rate up 37% year over year, supporting $514K in revenue and a 16.4x combined return on ad spend.
