Scattered campaigns weren’t moving the needle.
Miovision, a smart mobility technology company, was running SEO, paid media, and social efforts across multiple vendors with no shared system to track what was actually working. Leads were inconsistent, and no single strategy tied each channel back to the same business goals.
Visibility across every channel was the real opportunity.
Instead of running disconnected campaigns across different vendors, we saw the chance to unite every channel around one annual strategy, with clear KPIs for each service so performance could finally be measured and compared apples to apples.
SEO & Content
Social Media Marketing
Paid Media Marketing
CRO
One strategy. Every channel. Measurable results.
We built a 360° Digital Elevation program for Miovision, uniting lead generation, SEO content, and conversion rate optimization into one annual plan with KPIs for every service.
Ran lead-generation campaigns across Google and LinkedIn
Built an annual strategy with clear KPIs for every service
Produced SEO-optimized content around smart cities and vision zero keywords
Ran conversion rate optimization across landing pages and the site
Lead Generation
We prioritized lead-generation campaigns on Google and LinkedIn, all built against an annual strategy with clear KPIs for every service.
Results:
Content & SEO
Our content team worked keyword-first, producing SEO-optimized content every quarter to drive more targeted organic traffic.
Results:
Conversion Rate Optimization
With a combination of strong ads and landing pages across every line of business, we focused hard on conversion rate optimization.
All of it built on top of an average conversion rate of 3.71%, well above where the account started.
549%+
more leads (Q3 '23 to Q1 '24)
80%
decrease in cost per lead
215%
increase in search impressions year over year
55.1K
social post link clicks (past year)
3.71%
average conversion rate
2.06M
total social impressions (past year)
01
One strategy beats scattered campaigns
Tying every channel to the same KPIs showed us what was actually driving leads, not just what looked good in isolation.
02
Keyword-first content compounds
Building content around real search terms like smart cities and vision zero kept driving organic traffic long after it published.
03
Small CRO wins add up
Mobile optimizations and ongoing A/B tests turned existing traffic into hundreds more conversions.
04
Annual planning keeps everyone aligned
A shared strategy with clear KPIs meant every vendor and stakeholder pulled in the same direction.
