The HVAC marketing agency that fills your schedule year-round
Right now, a homeowner in your area is searching for an HVAC company. They’re going to call whoever shows up first. If that’s not you, the job is gone before you even know it existed. Here’s how we fix that.
The Influence Agency is the award-winning HVAC digital marketing agency that runs local SEO, paid ads, Google Business Profile optimization, and citation building so your crew stays busy and your trucks stay on the road.
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Flat or declining call volume isn’t a product problem; it’s a visibility problem. When an AC fails, homeowners call the first company they see. In HVAC, the business at the top of local search wins the job. Here’s where most companies fall short.
If you’re not in the Map Pack, you’re not in the running. Most HVAC companies have incorrect categories, missing photos, and citations that contradict each other across the web. Meanwhile, your competitors sit in the top three, collecting calls you should be getting.
Why?
Wrong or missing service categories are suppressing your Map Pack visibility
No review generation system, so your rating stays flat while competitors build theirs
Inconsistent NAP across directories that tells Google your listing can’t be trusted
Most HVAC Google Ads campaigns are bleeding money into the wrong zip codes and search terms. Every dollar spent outside your service area is a dollar that doesn’t produce a call. Bad targeting doesn’t just waste budget; it funds competitors by leaving the right placements open for them.
Why?
Clicks coming from zip codes you don’t service
No Local Services Ads presence and no Google Guaranteed badge to back you up
No retargeting strategy for visitors who found you, and called someone else
A homeowner whose furnace just quit isn’t filling out a contact form. They’re hitting click-to-call on the first site that loads fast and looks like a real business. If that’s not yours, the job is long gone before you realize it was even there.
Why?
Slow mobile load times send homeowners to the back button
No click-to-call above the fold where a mobile user expects to find it
Missing trust signals that make a homeowner comfortable enough to let a stranger inside their home
Google cross-references your business name, address, and phone number across dozens of directories before deciding how much to trust your Google Business Profile. Google won't trust a business it can't verify.
Why?
Business name, address, or phone number appearing differently across directories
Duplicate listings create confusion for both Google and potential customers
Citation gaps let newer competitors outrank you in neighborhoods you’ve served for years
See how we fix this
Everything we do is built around one thing: getting your phone ringing with jobs worth taking. We don’t run campaigns for the sake of running them. We build them around the service area, crew, and the specific work you want more of.
See how we fix this
If you’re not in the Map Pack, you’re invisible to homeowners searching right now. We fix your Google Business Profile, clean up citations across 100+ directories, and build service area pages that put your name in front of the right homeowners in the right neighborhoods.
Google Business Profile optimization across services, photos, categories, and posting cadence
NAP cleanup and citation building across Yelp, HomeStars, Angi, BBB, and 100+ directories
Service area pages targeting every neighborhood in your coverage zone
Review generation system that consistently builds ratings and volume
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Most HVAC Google Ads accounts are wasting money on the wrong zip codes. We tighten the targeting before we spend the first dollar. Local Services Ads earn you the Google Guaranteed badge at the top of the page. PPC campaigns capture every high-intent search below it. We run both and continuously optimize them against each other.
Local Services Ads setup and management, including Google Guaranteed verification
PPC campaigns targeting high-intent HVAC searches inside your exact service area
Negative keyword management that stops paying for irrelevant searches
Remarketing that follows visitors who searched but didn’t book
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A homeowner whose AC just died isn’t reading your about page. They’re hitting click-to-call on the first site that loads and looks like a real business. We build mobile-first HVAC websites engineered to turn emergency searches into phone calls, not bounce rates.
Mobile-first design built for speed and one-thumb usability
Click-to-call above the fold on every page, not buried in the footer
We prioritize reviews, certifications, and years in business where homeowners look first
Service pages built for both Map Pack ranking and paid campaign traffic
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Nobody calls an HVAC company because they saw a post. But when their unit starts making noise in May, they call the company they’ve been seeing all spring. Social media is how you become a familiar name before the emergency happens.
Before-and-after content and project posts that show homeowners the quality of your work
Seasonal content timed to the tune-up and heating seasons
Geo-targeted paid social ads reaching homeowners in your service area
Community content that makes your brand a recognizable name locally
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A past customer is ten times easier to re-book than a cold call. Email keeps you on their radar between service calls, so when their unit acts up again, they call you first. It’s the most cost-effective channel for pushing maintenance agreement signups and driving repeat work without spending on ads.
Seasonal maintenance reminders timed to AC tune-up and furnace check season
Maintenance agreement campaigns that convert one-time customers into recurring revenue
Post-service sequences that generate reviews and referrals automatically
Re-engagement campaigns for past customers who haven’t booked in over a year
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Most HVAC marketing agencies build a summer campaign for you and leave it running. That’s not a strategy. Emergency call volume spikes in July, when AC units fail, and in January, when furnaces quit. In April and October, the phone gets quiet unless you’re actively working to fill it.
HVAC companies with a proven track record of year-over-year growth plan for the shoulder season. They push maintenance agreements before the rush, shift paid ad budgets toward replacement keywords when emergency volume drops, and use email to keep existing customers on a service schedule.
That’s the strategy we build. Not a single campaign, but a full-year marketing plan built around your busy season and your slow one, so the schedule stays full whether the weather cooperates or not.
We work with HVAC contractors at every stage of growth. Whether you’re a two-truck operation looking to fill the schedule or a multi-location company building a regional brand, we build the strategy around where you are today and where you want to be a year from now.
Most of your revenue comes from homeowners who found you in a moment of panic. Their heat is out. Their AC is dead. They're calling whoever shows up first, and if it isn't you, they won't remember you existed a week later. We make sure it's you.
Commercial work is a different game. The contract is bigger, the sales cycle is longer, and the decision goes through a facilities manager who is comparing you against three other bids. Your digital reputation is often the tiebreaker. We build the search presence, case studies, and reviews that make you the safe choice on paper before the walkthrough even happens.
Scaling gets messy. Every location has its own Google Business Profile, its own review reputation, and its own local search behavior that isn't the same as the location twenty miles east. We manage each location as its own campaign inside a consistent brand system, so growth doesn't come at the cost of local performance.
Homeowners are letting a stranger into their house. That decision is made on trust, and trust is built before the truck shows up. How? Through reviews. Through a website that loads fast and looks like a real business. Through showing up at the top of search when someone is scared their heat isn’t going to come on.
You wouldn’t hire a handyman to replace a heat exchanger. Don’t hire a generic marketing agency to market your HVAC business. They’ll run your campaigns until you figure out they’re not working. We run them until they are.
We know what drives an emergency call versus a scheduled maintenance booking. We know how to market a heat pump installation differently from a tune-up. We know the difference between what fills your summer and what keeps your crew working in October. That's not something a generic agency picks up in a discovery call.
We understand how to market home services because we have successfully done it for brands across every trade. Every channel we manage is connected to the same goal: attracting qualified local leads that convert into booked jobs.
Why choose us
You would not trust a homeowner to rewire their own panel; do not trust a generic agency to market your business. Home service marketing is different because leads are local and the margin for waste is zero. Just like you are the expert in your trade, we are the experts in getting the phone to ring.
What our clients love about us
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. TIA had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
We have been working with TIA for about a year and they have transformed our business. We have worked with a few different marketing agencies and TIA is different! Most firms are great at one thing (ad buying, social media management, influencers, etc.) and we used to do these things a la cart with different agencies. TIA is 5 elite marketing companies in one: Ad buying, Social Media, Content Creation, and influencers, branding/website AND EVERYTHING ELSE. They care about our business as much as we do and at the end of the day that is probably why their work is so excellent.
Burke MacArthur
Managing Partner
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Vice President, Marketing & Digital
I’ve had the pleasure of working with The Influence Agency for over five years, and they continue to impress me with their professionalism, creativity, and genuine care for the people they work with. As they’ve grown, they’ve managed to maintain the same kind and collaborative spirit that made them stand out from the start. The team goes above and beyond to advocate for their clients, while still prioritizing building authentic partnerships and strengthening relationships across the creator space. Working with them always feels effortless and inspiring, a true reflection of their dedication and passion for what they do.
Kristen MacLellan
Founder of Yesterday Inc.
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
You have put in the work to build a business worth marketing. Now let's make sure the right homeowners can find it. Whether you need seo for contractors, ppc for home services, or a full digital strategy built around your trade, we build it around your market, your goals, and your schedule. Connect with us today and let’s get to work!
An HVAC marketing agency runs the digital side of your business so you can focus on running the trucks. That means local SEO, Google Ads, HVAC website design, and citation and reputation management, all built to drive more qualified leads and more booked jobs.
Local SEO puts your business in the Google Map Pack and top organic results when a homeowner searches for HVAC services near them. When someone searches for emergency AC repair in your city on a Saturday afternoon, local SEO decides whether they call you or your competitor.
Google Ads appear in standard search results and you pay per click. Local Services Ads appear above them with a Google Guaranteed badge and you pay per lead. For HVAC, both matter, but Local Services Ads win at 9 p.m. on a Saturday when a homeowner needs someone now.
Shoulder season is where most HVAC marketing goes silent. That's when we're running hardest. In April and October, we shift budget toward maintenance agreements, replacement campaigns, and email reminders to your existing customers so your schedule stays full through the slow months, not just July and January.
