Keeping Canada Healthy: How Jamieson Became a Year-Round Wellness Essential
A Century-Old Brand's Modern Approach to Staying Top of Mind
What we did
How do you stay relevant in a crowded wellness market where every brand is fighting for attention?
For Jamieson Vitamins, TIA developed a year-round influencer and paid media strategy that turned daily wellness into a habit for millions of Canadians, reinforcing the brand's century-long reputation as a trusted health companion.
The spark
Jamieson Vitamins is a Canadian health and wellness company founded in 1922, offering a wide range of vitamins, minerals, and supplements for the whole family. Known for its rigorous "360 Quality Promise," the brand has built a reputation as one of Canada's most trusted names in the natural health space.
But in a crowded market, even legacy brands need to stay top of mind. Jamieson wanted to encourage Canadians to prioritize their health throughout every season, not just during cold and flu season.
Services
Influencer Marketing
Paid Social Amplification
Content Strategy
Creator Partnerships
The strategy
To strengthen brand awareness and keep Jamieson top of mind year-round, we executed a strategic mix of organic and paid influencer marketing. The campaign focused on driving awareness around Jamieson's priority SKUs, including vitamin D, Immune Health, and multivitamins, by leveraging authentic creator storytelling to inspire Canadians to make daily wellness a habit.
Creative approach
Our creative strategy leaned into relatable, everyday wellness moments. We partnered with creators across different life stages and backgrounds to showcase how Jamieson fits seamlessly into daily routines, whether it's a morning multivitamin ritual, immune support during busy seasons, or vitamin D during the long Canadian winters. The content felt authentic and approachable, positioning Jamieson not as a supplement brand, but as a trusted partner in everyday health.
25m+
Canadians reached
81m+
total impressions
122k
engagements
10.8x
ROAS
Why it worked
By combining the trust of authentic creator voices with the precision of paid amplification, we kept Jamieson top of mind for Canadians throughout every season. The tiered influencer approach ensured broad reach while maintaining genuine connection, and the strong ROAS proved that awareness and conversion can work hand in hand. After 100 years, Jamieson remains Canada's wellness companion, now reaching a whole new generation.