How We Reignited Canadian Interest in the Dominican Republic
Driving Awareness and Booking Intent Through Strategic Influencer Storytelling
What we did
We developed and executed a multi-platform influencer campaign for Go Dominican Republic designed to restore traveler confidence, increase positive brand sentiment, and drive booking consideration among Canadian audiences.
By partnering with trusted lifestyle and family creators, we delivered immersive, experience-driven content that highlighted the Dominican Republic’s beauty, safety, culture, and world-class hospitality — shifting the narrative from negative press to authentic advocacy.
The spark
Go Dominican Republic is the official tourism platform of the Dominican Republic, promoting the country’s culture, natural beauty, and hospitality to travelers worldwide.
However, recent negative press led to a decline in tourism from Canada. The challenge was clear: rebuild trust and restore confidence in the destination.
The objective was to increase awareness and consideration for booking travel to the Dominican Republic by reframing the conversation through real, lived experiences.
Services
Influencer Marketing Strategy
Creator Partnerships (Macro Influencers)
Multi-Platform Content Amplification (Instagram & TikTok)
Short-Form Video & Reels Strategy
Seasonal Campaign Planning
Sentiment & Performance Tracking
Integrated Measurement & Reporting
The strategy
We partnered with six trusted macro influencers to share authentic, first-hand travel experiences across Instagram and TikTok, showcasing the Dominican Republic’s beauty, culture, and safety. Timed to align with peak Canadian booking periods, the campaign leveraged emotional storytelling and multi-platform amplification while tracking reach, engagement, sentiment, and booking consideration to measure impact.
The moments
The campaign came to life through immersive travel storytelling, with creators sharing personal highlights from their trips — from resort experiences and scenic landscapes to cultural exploration and family-friendly adventures. Instagram comments reflected strong positive sentiment, with audiences expressing renewed excitement and adding the destination to their travel bucket lists. By pairing visually captivating content with authentic testimonials, the campaign successfully reframed the conversation and reignited enthusiasm for travel to the Dominican Republic.
1.9M+
impressions
59K+
organic engagements
14K
saves & shares
7%
average engagement rate
Why it worked
This campaign succeeded because it replaced headlines with human stories. By leveraging trusted macro influencers and prioritizing authentic, immersive storytelling, we shifted perception from uncertainty to aspiration. Multi-platform distribution ensured broad reach among Canadian travelers, while emotional, family-focused narratives strengthened relatability and credibility. Supported by a data-driven measurement approach and a focus on positive lived experiences, the strategy effectively rebuilt confidence, generated high engagement, and reignited interest in the Dominican Republic as a safe, desirable, year-round travel destination.