Search is changing fast. The site had to work harder.
Clera Windows + Doors is a family-run Ontario manufacturer and installer of windows and doors, in business since 1978. Leads arrive by phone and online. Search results keep changing and every click costs more to win, so the brand needed more leads from each visit. Every visit had to count for more.
Win the clicks that convert.
We stopped chasing visits. We graded every channel on conversions per session, then built a mix where each channel has a clear job: paid media buys reach, SEO and content hold the high-intent searches, and a rebuilt website turns visits into calls and quotes.
Paid Media
SEO & Content
Web Design & Development
CRO & Call Tracking
Better clicks, and a site built to convert them.
We built a full 360 program for Clera Windows + Doors. The new website came first. It gave every channel a better place to send people. Paid media scaled demand, and SEO and content kept Clera visible where people still search. Call tracking showed what actually worked.
Rebuilt the website around calls and quote requests
Scaled paid media into the campaigns that converted best
Connected call and on-site conversion tracking so every channel is judged on leads, not clicks
Kept SEO and content focused on the high-intent searches that still send traffic
Paid Media
Paid scaled fast. Between the first nine months of 2023 and 2026, paid search conversions grew nearly 4x and calls driven by paid search grew 5.9x. Every campaign was judged on leads, not clicks.
Results:
SEO & Content
We focused SEO and content on the high-intent searches that turn into calls and quotes. Organic visitors now convert at 3.4x the 2023 rate. Average Google position moved from 21.9 to 14.4 between May 2024 and September 2026.
Highlights:
Website & Conversion
We rebuilt the website, then kept testing it. Between the first nine months of 2023 and 2026, site conversion rate rose from 3.2% to 5.2% and engagement rate went from 59% to 93%. Better pages did the closing.
The result: more than double the conversions on 32% more traffic, and new callers up 33%.
110%
more conversions on 32% more traffic, first nine months of 2026 versus 2023
4x
paid search conversions, first nine months of 2026 versus 2023
3.4x
organic search conversion rate, up from 1.9% to 6.6%
60%
lift in site conversion rate, from 3.2% to 5.2%
93%
engagement rate on the rebuilt site, up from 59%
5.9x
more calls driven by paid search, first nine months of 2026 versus 2023
01
Judged on conversions, not clicks
We graded every channel on conversions. Effort went where visits turned into calls and quotes.
02
Paid scaled where it converted
Paid search conversions grew nearly 4x and calls driven by paid search grew 5.9x.
03
SEO aimed at buyers
SEO and content targeted high-intent searches. Organic visitors now convert at 3.4x the 2023 rate.
04
The site closes what channels start
Site conversion rate rose 60% and engagement reached 93%. New callers grew 33%.
