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How we more than doubled Clera Windows conversions on 32% more traffic

The Challenge

Search is changing fast. The site had to work harder.

Clera Windows + Doors is a family-run Ontario manufacturer and installer of windows and doors, in business since 1978. Leads arrive by phone and online. Search results keep changing and every click costs more to win, so the brand needed more leads from each visit. Every visit had to count for more.

The Insight

Win the clicks that convert.

We stopped chasing visits. We graded every channel on conversions per session, then built a mix where each channel has a clear job: paid search and social buy reach, SEO and content hold the high-intent searches, and a rebuilt website turns visits into calls and quotes.

Services

Google, Microsoft & Meta Ads
SEO & Content
Web Design & Development
CRO & Call Tracking

Brick home exterior with black-framed Clera windowsThree new Clera windows on a brick home dormer

The strategy

Better clicks, and a site built to convert them.

We built a full 360 program for Clera Windows + Doors. The new website came first. It gave every channel a better place to send people. Paid search and paid social scaled demand, Microsoft Ads opened a second search source, and SEO and content kept Clera visible where people still search. Call tracking showed what actually worked.

Our approach:

Rebuilt the website around calls and quote requests

Scaled paid across Google, Microsoft and Meta, with Performance Max and display alongside search

Connected call and on-site conversion tracking so every channel is judged on leads, not clicks

Kept SEO and content focused on the high-intent searches that still send traffic

The Execution

Paid Media: Google, Microsoft & Meta

Paid scaled fast. Between the first nine months of 2023 and 2026, Google Ads conversions grew nearly 4x and calls driven by Google Ads grew 5.9x. Microsoft Ads joined in December 2024 as a second search source. Meta lead volume rose 3.3x against the same stretch of 2024, so paid now brings in buyers from three places.

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Results:
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  • Google Ads conversions up nearly 4x, first nine months of 2026 versus 2023
  • Calls driven by Google Ads up 5.9x over the same period
  • Meta lead volume up 3.3x on the same nine months of 2024

SEO & Content

We focused SEO and content on the high-intent searches that turn into calls and quotes. Organic visitors now convert at 3.4x the 2023 rate. Average Google position moved from 21.9 to 14.4 between May 2024 and September 2026.


Highlights:
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  • Organic conversion rate up 3.4x, from 1.9% to 6.6%
  • Organic engagement rate up from 60% to 94%
  • Average Google position improved from 21.9 to 14.4 between May 2024 and September 2026

Website & Conversion

We rebuilt the website, then kept testing it. Between the first nine months of 2023 and 2026, site conversion rate rose from 3.2% to 5.2% and engagement rate went from 59% to 93%. Better pages did the closing.
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  • A rebuilt website designed around calls and quote requests
  • Call tracking connected to every paid and organic source
  • Ongoing conversion testing on key pages and calls to action
  • Campaign landing pages matched to each service and search intent

The result: more than double the conversions on 32% more traffic, and new callers up 33%.

Black-framed Clera window on a brick wall above a patio

110%

more conversions on 32% more traffic, first nine months of 2026 versus 2023

4x

Google Ads conversions, first nine months of 2026 versus 2023

3.4x

organic search conversion rate, up from 1.9% to 6.6%

60%

lift in site conversion rate, from 3.2% to 5.2%

93%

engagement rate on the rebuilt site, up from 59%

5.9x

more calls driven by Google Ads, first nine months of 2026 versus 2023

Why it worked

01

Judged on conversions, not clicks

We graded every channel on conversions. Effort went where visits turned into calls and quotes.

02

Paid scaled where it converted

Google Ads conversions grew nearly 4x and Meta lead volume 3.3x. Microsoft Ads added a second search source.

03

SEO aimed at buyers

SEO and content targeted high-intent searches. Organic visitors now convert at 3.4x the 2023 rate.

04

The site closes what channels start

Site conversion rate rose 60% and engagement reached 93%. New callers grew 33%.