Chicago

Chicago’s top influencer agency

The Influence Agency works with brands and creators to deliver the right message to the right audience when it comes to our bread-and-butter service, Influence Marketing in Chicago and Worldwide. We offer our clients with custom digital strategy, execution and reporting. Every brand and campaign is unique, which is why we take a personal and customized approach to all engagements. You’ll love our creativity. The city of Chicago features some of the best food, nightlife, and entertainment in the country.

The Windy City is also home to a collection of social media Influencers that have millions of followers throughout the United States. Here at The Influence Agency, we match these Influencers with premier brands to execute world class Influencer Marketing campaigns.

WHAT WE DO

Traditionally, advertising interrupts people from what they are actually trying to do. In fact, most marketing strategies leave people scrambling to minimize, delete, and close the Ad – but Influencer Marketing is the exact opposite. It’s all about winning attention through entertaining content that people opt into.

At The Influence Agency, we have an experienced team of media professionals that specialize in developing custom digital marketing strategies.

Our programs include a combination of photography, video production, social media advertising, and Influencer Marketing Chicago. Our campaigns start with a needs assessment, and a competitive review of your industry. From there, our team of experts will determine the best Influencers, platforms, and content strategies to help you achieve your marketing goals.

WHY WE DO IT

Americans are hit with more than 6000 selling messages every day, and traditional advertising methods are no longer effective. The secret to marketing success it to create entertainment that pierces through the clutter and wins attention.

We don’t distract people from what they are trying to do, we entertain and engage.

This is why the most successful brands in the world are focusing on Influencer Marketing – it provides them with access to an engaged audience. In order to find the right audience, we take great care to understand your brand, and your marketing goals. Based on that information, it’s all about identifying the right Influencers, crafting the right message, and deploying that message across the most appropriate platforms.

At the end of the day, people trust people before they will ever trust a brand. So working with Influencers as a brand ambassador is good business.

PEOPLE NOT PLATFORMS

Influencer Marketing doesn’t come without its challenges. Here are a selection of items that are considered before executing any campaign:

  • 1. Audience Demographics – Are their followers real? Is the engagement real? Where are the followers located, and what is their age and gender? It is important to ensure the Influencers audience reflects who you are looking to connect with.
  • 2. The Influencer’s History – Has the Influencer promoted a competing brand? Have they expressed views that could damage your company? Brand safety is very important!
  • 3. Authenticity – The best work is inspired. So we are focused on sourcing Influencers that are genuinely interested in your products and/or services.

At the end of the day, Influencer Marketing is all about the human connection. Most of us spend hours on social media every day, and we pay attention to the people that entertain us the most. With this in mind, it only makes sense to leverage the audience of these Influencers to support a relevant product, service, or event.

Technology certainly plays a role in an effective Influencer Marketing campaign. It helps us identify suitable Influencers that have a relevant audience. But software tools can never replace the critical thought and heart of another human. Here at The Influence Agency, our team of media professionals leverage technology, along with their personal expertise, to execute the best possible campaigns. After all, the nuances of your brand can never be truly understood by a software program.

Our team will works hard to support your needs while doing the heavy lifting!

calling all
Chicago influencers

Are you an original content creator with a passion to tell stories through your social media profiles, and would like to monetize your audience and engagement through working with awesome brands to spread their gospel online? If so, please complete our Influencer Questionnaire here.

JOIN OUR SQUAD

Read what our clients have to say

Universal Music

"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."

Fraser MacKenzie -
U Music

Plan International

"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"

Nicki Lamont -
Plan International

Distorted

"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"

Distorted Lens -
@distorted.lens

The Rosé Picnic

"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"

Adam Julian Mahgoub -
Rosé Picnic

Exodus Festival Las Vegas

"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."

Kassandra Nunes -
Exodus Festival Las Vegas

Mel Inspired

"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"

Mel Inspired -
@melhwang

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The Influence Agency: Influencer Marketing Toronto