Find the perfect Tech influencer for your brand

Technology has made our lives incredibly easier, so much so that it’s impossible to imagine a world without these advancements. Studies show that the average adult will spend around 34 years of their lives staring at a screen. Just like how technology continues to take over the world, tech influencers are gaining massive popularity on social media as the all-knowing forces of this particular industry.  

With the amount of sway that technology influencers have over consumer decisions, it’s no surprise that they’ve become in-demand endorsers for tech companies. The Influence Agency can help you secure a connection with the perfect tech influencer who will amp up brand awareness amongst your key audience. Through our team’s expertise in tech influencer marketing, we’ll design a campaign that will take you closer to your ultimate goal: advanced visibility.

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Tech Influencer Marketing

How Using Influencers Can Benefit Your Business

Technology continues to have a massive impact on our daily lives. At the same time, tech influencers have highly affected consumer decisions. The prices of these gadgets are no joke and so people want to make sure they’re investing their money in the right place. Technology influencers help make this decision-making process a lot easier. In fact, 71% of consumers are more likely to make purchases based on social media referrals.

The technology sector is a vast industry that’s projected to be worth $5 trillion in 2021. Consumer goods like phones, computers, televisions, wearable technology, and software are all part of this industry that continues to grow innovatively every day with a 5% compound annual growth rate (CAGR) estimated for the tech industry through 2024.

The year 2020 saw one of the biggest surges in PC purchases ever. With millions of people switching to a work-from-home setup because of the COVID-19 pandemic, computers have become so in demand that overall PC sales started climbing by 2.8% year-over-year.

Additionally, people spent an average of $497 a month on consumer technology in 2020. This indicates that the modern generation is ready and willing to splurge on products that offer technological advancements.

These rising numbers have a direct correlation with the skyrocketing popularity of tech influencers. Brands who are quick to realize the power behind tech influencer marketing will be able to build effective campaigns that get them in touch with their target audience.

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Tech Influencer Marketing with Results

Tech influencers have captured the undivided attention of those who constantly want to be “in the know” about the latest technological advancements. They’ve built legions of loyal followers on Instagram and YouTube thanks to their reviews on the latest phones, laptops, gaming consoles, headphones, cameras and even drone technology.

Gadgets have quickly become a staple in the lives of people everywhere, and so we’re always seeking the ones that can better our lifestyle, whether it be for convenience or for enhancing our experiences. But with technology evolving every second, figuring out the functions and specifications of gadgets can often feel like decoding the matrix. Thanks to technology influencers, we now have reliable sources who can do the decoding for us. Their honest opinions and reviews on devices help make technology an easier world to navigate.

As a result, tech influencer marketing is now being leveraged by countless companies in the tech industry. By teaming up with a trusted personality, these brands can instantly make themselves visible amongst a tech-savvy audience.

Authenticity and Credibility

Targeted Audience Reach

Inspire Brand Loyalty

High Engagement Rates

Access to a Global Audience

Expertise in Tech-Related Content

Learn how we helped Napoleon reach 16 million grill enthusiasts on TikTok with influencer marketing

Read the case study

Summit Creative Award 2023 WinnerNapoleon Grills
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Our influencer marketing services

Full-service influencer marketing

Lock in your target audience with our full-service influencer marketing approach. We drive impact and results across key social media channels–Instagram, Facebook, YouTube, and TikTok!

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UGC programs

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Influencer gifting campaigns

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Brand ambassador endorsements

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Influencer content whitelisting

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Testimonials

What our clients love about us

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

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