Unlock endless revenue growth potential with the best New York paid media agency on your side

The key to unlocking new revenue growth is working with The Influence Agency. 

We’re a premier digital marketing agency that specializes in paid media. You can trust our skilled team and state-of-the-art technology to provide phenomenal results.

Work with us

Canada's Top Growing Companies 2022 - The Influence Agency 2023 Globe and Mail Report on Business. Canada's Top Growing Companies2023 AdCann Award WinnerNotable Award WinnerInfluence This Award Winner - The Influence Agency Toronto Star Reader's Choice WinnerInfluence This Award Winner - The Influence Agency The Career Directory 2023 - The Influence Agency The Career Directory's Canada's Best Employers for Recent Graduates WinnerNew World Report 2022 Awards - The Influence Agency Cssw Star LogoAwwwards Honors - The Influence AgencySummit Creative Award 2022 Winner - The Influence Agency Summit Creative Award 2023 Winner
Paid Media Mockup for Ara - The Influence Agency
Paid Media Services - The Influence Agency
Paid Media for Increased Visibility - The Influence Agency
Paid Media Agency - The Influence Agency

Our New York Paid
Media Services

Let's get optimized

Paid Search

Our comprehensive paid media services encompass solutions that are primarily conversion-focused. We offer paid search that enables precise targeting and renders instant output—without requiring you to break the bank. 

Learn more

Paid Social

We’ve got paid social campaigns in our toolkit, too. If you're looking to launch sponsored advertising campaigns on third-party social media networks, you are bound to benefit from paid social campaigns. This advertising method aims for a specific audience on Twitter, Facebook, TikTok, YouTube, or LinkedIn.

Learn more

Programmatic Advertising

Our paid media experts in New York also specialize in programmatic advertising. With this advertising technique, brands can purchase ad impressions across a variety of platforms (e.g. websites, apps) to boost visibility. Whether you prefer TV, video streaming, in-game ads, audio ads, or voice ads, we've got it all. 

Learn more

Remarketing

Remarketing, also commonly known as retargeting, is one of the most effective tricks in the book. This tried and tested marketing method serves ads to users who have previously expressed interest in your brand, to a certain extent. For instance, they may have visited your website, but not taken a specific action. 

Learn more

Conversion Rate Optimization

Conversion rate optimization (CRO) aims to increase conversions from a website or app. Our New York team of paid media experts is constantly searching for innovative ways to develop landing environment experiences. Our approach includes meticulous CRO auditing and rigorous A/B testing to get the most out of your ad dollars.

Learn more

Our Clients

Learn how we created 168% more page one keywords for Clera using SEO and blog content

Read the case study

Clera Windows and Doors
Grid of Clera Windows + Door's Website Screens

Complementary Digital Marketing Services

The Influence Agency cares about the big picture. We take a holistic approach toward paid advertising that always delivers amazing results. 

Combining several types of digital marketing services gives rise to a multidimensional campaign with remarkable results. See for yourself! 

Web development

Parents Canada Laptop Screen

We have a deep rooted passion for both aesthetic and conversion (user friendly) Web Development and Website Design.

Learn More

Search engine optimization

Search Engine Optimization, otherwise known as SEO, is a digital marketing strategy that focuses on increasing the traffic to your website.

Learn More

Google ads

Google Ads (previously Google AdWords) allows advertisers to target a customer's intent when they are actively researching a product or service.

Learn More

Custom brand photography

Three different branded content photographs

Each photography project is a unique experience designed to capture the true essence of our client’s brand and experience.

Learn More

Content strategy

Black Friday + Cyber Monday Rollout Plan

Whether you are looking to promote a single video, or produce a thematic blog series, we can plan and execute with ease.

Learn More

Shopify development

Shopify Websites

The Influence Agency is a Shopify partner and has successfully launched new eCommerce websites for a wide variety of industries and purposes.

Learn More

Influencer marketing

Three images of Influencers

Get access to our inventory of 10,000+ social media influencers who will become brand ambassadors for your business.

Learn More

Videography

Two screenshots of video productions

We work with some of the most talented videographers in North America who produce winning video content for top brands.

Learn More

Social media marketing

Three devices of Social Media feeds

Leverage social media channels to educate, provide value, support, build awareness, and guide prospects into customers.

Learn More

Blog content

Two images of written blogs on a website

Through persona-optimized blog writing, we take the intent behind your customers needs and create blog topics that connect.

Learn More

Social advertising

Three screenshots of social media marketing ads

Drive engagement and conversions through clickable ads on a variety of social media platforms including Instagram, TikTok, and Facebook.

Learn More

Event marketing

Screenshots of a website along with images from an event

With The Influence Agency, your next event could be sold out in no time. No matter the size or cause, we’ll spread the word.

Learn More

Testimonials

What our clients love about us

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang