In-game advertising agency

Level up your brand with in-game advertising

We turn gameplay moments into meaningful connections with your audience—from static placements to interactive mini-games and beyond.

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Canada's Top Growing Companies 2022 - The Influence Agency 2023 Globe and Mail Report on Business. Canada's Top Growing Companies2023 AdCann Award WinnerNotable Award WinnerInfluence This Award Winner - The Influence Agency Toronto Star Reader's Choice WinnerInfluence This Award Winner - The Influence Agency The Career Directory 2023 - The Influence Agency The Career Directory's Canada's Best Employers for Recent Graduates WinnerThe Career Directory 2025 Canada's Best Employers for Recent GraduatesNew World Report 2022 Awards - The Influence Agency Cssw Star LogoAwwwards Honors - The Influence AgencySummit Creative Award 2022 Winner - The Influence Agency Summit Creative Award 2023 Winner
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We don’t just create ads, we create playable connections

With in-game advertising, your brand becomes part of the adventure! We create campaigns that gamers love, whether they’re racing, building worlds, or unlocking achievements.

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Why choose in-game advertising

A full-service approach to in-game advertising

Programmatic advertising services automate ad operations through algorithms and programs, saving advertisers and publishers time, effort, and costs. When a person lands on a website, it offers a programmatic advertising space to the supply-side platform (SSP). The SSP shares key information (browsing habits, location, demographics) with the demand-side platform (DSP). 

With predetermined parameters in place, the SSP determines what kind of ads would be most valuable, and the advertisers place automated bids on the digital advertising space. The SSP then selects the ad with the highest bid to display. All these happen in less than a second. Unlike traditional advertising methods that are slow and less measurable, programmatic media buying offers a fast, efficient, and data-driven way to reach the right audience and maximize ROI.

Our custom, high-impact campaigns connect with gamers when they’re most engaged by delivering high-impact ads that feel natural, immersive, and most importantly, impossible to ignore.

Unskippable & immersive ads

Stop fighting for attention. In-game ads blend into gameplay, offering authentic, non-disruptive experiences for players.

Hyper-targeted audiences

Gamers are more than just players—they’re communities. With in-game advertising, reach niche audiences based on demographics, interests, and behaviors.

Cross-platform reach

Whether it’s on PC, mobile, or console, in-game ads reach your audience effectively, wherever they are.

Programmatic audio and podcast advertising services

What's included

We create top-notch campaigns that ensure your ads blend seamlessly into listeners’ favorite shows and moments. From pre-roll to programmatic audio ads, we’ll connect your brand with audiences who want to tune in and take action.

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Dynamic in-game ads

Leave lasting impressions with real-time, programmatic ads like billboards and scoreboards that adapt to players’ profiles and locations.

Static in-game ads

Long-term placements within game designs ensure your brand remains front and center for extended visibility.

Interactive & playable

Engage players directly with clickable ads or mini-games that promote your brand while making it feel like part of the fun!

Mobile game advertising

Tap into millions of players with banner ads, video interstitials, and rewarded formats on popular mobile games.

Product placement & sponsorships

Own virtual stadiums, tracks, and cities with branded assets and sponsored in-game events.

360° paid media services

We don’t distract, we engage

At The Influence Agency, we offer complementary paid media services so you can reach your audience wherever they’re scrolling and remain top-of-mind.

Google Ads

Place ads atop Google search, display, and YouTube synchronously to drive success through the world's largest ad inventory and user audience

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Amazon ads

Expand your market, increase sales, and boost brand visibility in the world’s largest e-commerce marketplace.

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Social ads

Build your brand across platforms using social ads. Maximize your ROI with our social media and influencer marketing expertise.

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Remarketing ads

Turn your warm leads into loyal patrons with remarketing ads. Create personalized ads that re-engage potential customers.

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Our Clients

Testimonials

What our clients love about us

We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!

Guneet Benipal

Manager, Social Media Content

The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!

Nicki Lamont

Global Digital Lead

Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!

Natasha Eng

Director, Social Media and Marketing

Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.

 

We appreciate all the hard work that went into making our new line's launch party successful.

Colleen Roberts

Manager, Media, Global Marketing

Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!

@melhwang

Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"

Glenn van Gulik

Secretary for PR and Territorial Marketing

At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.

The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.

Fraser MacKenzie

Senior Director Digital

If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.

Vito Mastrorillo:

President

It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!

Andrew Verescak

Senior V.P. of Business Development

The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.

LaToya Ingleton

Ready to get in the game?

Let’s turn your brand into a playable connection. Start your in-game advertising journey with us today.

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Let's connect

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Have questions?
We have answers

What is in-game advertising?

In-game advertising places your brand directly inside video games, appearing on virtual billboards, stadiums, or within gameplay.

What types of games support advertising?

From mobile games to AAA titles, in-game ad opportunities exist in sports, racing, adventure, and simulation genres.

How does targeting work in video game advertising?

We use programmatic technology to target ads by player demographics, behaviors, location, and platform.

How much does in-game advertising cost?

Cost depends on placement, audience size, and your campaign goals. Feel free to reach out, and we’ll provide a quote tailored just for you!

Can I combine in-game ads with other formats?

Absolutely! We offer cross-platform strategies, including social media ads and CTV ad campaigns, to amplify your reach.