360° paid media services
We don’t distract, we engage
At The Influence Agency, we offer complementary paid media services so you can reach your audience wherever they’re scrolling and remain top-of-mind.
In-game advertising agency
Level up your brand with in-game advertising
We turn gameplay moments into meaningful connections with your audience—from static placements to interactive mini-games and beyond.
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We don’t just create ads, we create playable connections
With in-game advertising, your brand becomes part of the adventure! We create campaigns that gamers love, whether they’re racing, building worlds, or unlocking achievements.
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Why choose in-game advertising
A full-service approach to in-game advertising
Programmatic advertising services automate ad operations through algorithms and programs, saving advertisers and publishers time, effort, and costs. When a person lands on a website, it offers a programmatic advertising space to the supply-side platform (SSP). The SSP shares key information (browsing habits, location, demographics) with the demand-side platform (DSP).
With predetermined parameters in place, the SSP determines what kind of ads would be most valuable, and the advertisers place automated bids on the digital advertising space. The SSP then selects the ad with the highest bid to display. All these happen in less than a second. Unlike traditional advertising methods that are slow and less measurable, programmatic media buying offers a fast, efficient, and data-driven way to reach the right audience and maximize ROI.
Our custom, high-impact campaigns connect with gamers when they’re most engaged by delivering high-impact ads that feel natural, immersive, and most importantly, impossible to ignore.
Unskippable & immersive ads
Stop fighting for attention. In-game ads blend into gameplay, offering authentic, non-disruptive experiences for players.
Hyper-targeted audiences
Gamers are more than just players—they’re communities. With in-game advertising, reach niche audiences based on demographics, interests, and behaviors.
Cross-platform reach
Whether it’s on PC, mobile, or console, in-game ads reach your audience effectively, wherever they are.
Programmatic audio and podcast advertising services
What's included
We create top-notch campaigns that ensure your ads blend seamlessly into listeners’ favorite shows and moments. From pre-roll to programmatic audio ads, we’ll connect your brand with audiences who want to tune in and take action.
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Dynamic in-game ads
Leave lasting impressions with real-time, programmatic ads like billboards and scoreboards that adapt to players’ profiles and locations.
Static in-game ads
Long-term placements within game designs ensure your brand remains front and center for extended visibility.
Interactive & playable
Engage players directly with clickable ads or mini-games that promote your brand while making it feel like part of the fun!
Mobile game advertising
Tap into millions of players with banner ads, video interstitials, and rewarded formats on popular mobile games.
Product placement & sponsorships
Own virtual stadiums, tracks, and cities with branded assets and sponsored in-game events.
How our in-game advertising process works
From casual mobile players or competitive console gamers, no matter who you intend to reach, we’ll see your campaign through from start to finish. Our team will ensure it’s optimized for success along the way and provide frequent updates.
We’re the agency for people who hate agencies
Testimonials
What our clients love about us
Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!
@melhwang
At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences.
Fraser MacKenzie
Senior Director Digital
The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!
Nicki Lamont
Global Digital Lead
Working with The Influence Agency has been an exciting and engaging experience. We appreciate their in-depth knowledge of the influence marketing space and their ability to align our mission with top influencers who help drive awareness of our fundraising initiatives"
Glenn van Gulik
Secretary for PR and Territorial Marketing
If you're looking for experts in the digital space, you HAVE to team up with The Influence Agency. We've been leveraging their expertise for over 12 years, and couldn't be happier to have them on our side. They take pride in what they do, and have put together an incredibly versatile team that can take care of all of the digital services we require. Highly, highly recommend our friends at TIA.
Vito Mastrorillo:
President
Working with The Influence Agency to help launch our TikTok and Pinterest ad campaign strategies over the last 9 months was one of the best decisions we've made this year. We searched across Canada for an agency to align with our vision and marketing needs and found that their offerings and ratings were second to none. It's been a dream to work with both the team who were not only terrific and quick communicators (even with the time difference!), but also very professional and knowledgeable - clear experts in their field. We've been happy with our results and would recommend TIA!
Natasha Eng
Director, Social Media and Marketing
Wow – what an event! We are still buzzing over here. It was truly a memorable evening. The attention to detail was particularly impressive. Every element, from the décor, the drink menu names, the photo booth, the signage, etc., was meticulously planned and executed. It’s clear there was a lot of thought and care into making the event special.
We appreciate all the hard work that went into making our new line's launch party successful.
Colleen Roberts
Manager, Media, Global Marketing
It was amazing to work with Stephanie and Kitty on our holiday Influencer programs. Responsive, professional and hard working - perfect partners! - would recommend over and over!
Andrew Verescak
Senior V.P. of Business Development
We have been working with TIA for 2+ years here at Staples and it's been an absolutely wonderful experience. They bring great energy and knowledge to the table and we have seen a great impact on our social channels ever since they took on our account. Cannot recommend enough!
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Guneet Benipal
Manager, Social Media Content
The Influence Agency put on one of my favorite events ever for the launch of youtheory in Canada! The vibe was unmatched, with staff and creators enjoying themselves equally on the rooftop. It was also very diverse - both men and women were in attendance, which is rare since these events are usually female-dominated. They also didn’t forget us mature creators! It was refreshing to be part of a launch that values my age group. Thank you so much for the invite, TIA! More brands should take a page out of your book.
LaToya Ingleton
Ready to get in the game?
Let’s turn your brand into a playable connection. Start your in-game advertising journey with us today.
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Let's connect
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Have questions?
We have answers
What is in-game advertising?
In-game advertising places your brand directly inside video games, appearing on virtual billboards, stadiums, or within gameplay.
What types of games support advertising?
From mobile games to AAA titles, in-game ad opportunities exist in sports, racing, adventure, and simulation genres.
How does targeting work in video game advertising?
We use programmatic technology to target ads by player demographics, behaviors, location, and platform.
How much does in-game advertising cost?
Cost depends on placement, audience size, and your campaign goals. Feel free to reach out, and we’ll provide a quote tailored just for you!
Can I combine in-game ads with other formats?
Absolutely! We offer cross-platform strategies, including social media ads and CTV ad campaigns, to amplify your reach.