Health and wellness are a priority — this is something that more and more individuals are realizing every day. Sometimes, all people need is a subtle push to nudge them in the direction of a healthier lifestyle. In a world where social media can have a powerful impact on our decisions, that “subtle push” often comes from health and wellness influencers.
Because of how busy life can get, people tend to forget the importance of physical and mental well-being sometimes. Health and wellness influencers are to remind us of that when it slips off our to-do list — just one Instagram post can do the trick.
Through health and wellness influencer marketing, brands have the opportunity to put their products and services in front of the huge following of these popular social media personalities — an audience that’s eager to improve their well-being. The Influence Agency continues to help brands secure this high-powered partnership. You’re looking for a team that can execute digital marketing campaigns that will positively influence consumer decisions. That’s who we are.
Health and wellness influencers are helping to push self-care to the top of everyone’s list of priorities. Physical, mental, and spiritual well-being are all part of this broad spectrum that health and wellness encompass. Through the content of these influencers, they are inspiring their followers to pay closer attention to all of these elements.
By sharing effective exercise routines, nutritious diets, beauty and anti-ageing tips, and helpful life advice that feeds the mind and the soul, these health and wellness influencers have gained an engaged loyal audiences. Their followers trust their advice and suggestions when it comes to things that can contribute to their well-being — which makes these influencers the perfect ambassadors for any brand in the health and wellness industry.
Businesses who are quick to realize the impact of health and wellness influencer marketing can instantly gain access to their key demographic. It’s a tailored marketing experience that will quickly make you visible to the right crowd.
The onset of the pandemic has put the spotlight on the importance of health even more, both physically and mentally. As more people are learning to incorporate self-care into their everyday routine, this industry is thriving like never before. And the staggering numbers prove just that.
Globally, this industry generates 5.3% of worldwide economic output. The health and wellness market reached a value of $3.31 billion in 2020 globally. By 2026, this industry is expected to reach a value of $4.24 billion with a CAGR of 4.10% from 2021 to 2026.
The vast industry of health and wellness is dominated by the personal care, beauty, & anti-ageing sector, which stands at a $1.1 trillion market share. The physical activity sector is a close runner-up with a total market share of $828 billion.
Ultimately, health and wellness isn’t only achieved through physical activity and the use of the right products — the power of wellness tourism shouldn’t be underestimated. Travel can heal the soul and contribute to the overall mental and physical health of any individual. It’s no surprise that it accounts for 17% of all worldwide tourism expenditures.
The health and wellness industry — and the online content created on the topic — speak to every age group. As a brand, your campaigns need to aim at the crowd that’s constantly on the lookout to improve their well-being. The most effective way to get your message across is by leveraging health and wellness influencer marketing.
At The Influence Agency, we continue to create stand-out digital influencer marketing campaigns that instantly connect businesses with their target audience. We do this by teaming up brands with the right social media personalities. With the largest database of influencers in North America, finding the perfect influencer who can speak to their attentive audience in behalf of your brand has never been easier.
In such a competitive health and wellness industry, brands have to go the extra mile to boost awareness and convince consumers to engage. Health and wellness influencer marketing is the fuel that will get you there.
With The Influence Agency behind you, influencer marketing is a straightforward process. Our team will connect you with the influencers who match best with your brand to produce digital campaigns that are eye-catching and unforgettable.
Your goal is to get your brand’s name out there. The Influence Agency is here to make that happen. We’ll make sure your brand is heard — by making you visible to the right crowds through extraordinary health and wellness influencer marketing campaigns.
For a more in-depth look at our work with previous clients, take a look at our case studies here. If you’d like to know more about our social media and digital marketing campaigns, all you need to do is connect with us!
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"