This Earth Day, we at The Influence Agency are celebrating the beautiful blue planet we call home. In this article, we’ve rounded up 10 eco-friendly brands that actively work to make a positive impact on our planet.
Protecting our environment is an 8-billion-person job. Lately, it’s much easier said than done in a world full of rampant greenwashing and rollbacks in environmental protections by brands and legislators.
Good thing sustainability is not a lost art. The movement to protect our planet is still going strong thanks to people and eco-friendly brands everywhere. This Earth Day, we’re here to celebrate these sustainable powerhouses.
Read on to know what brands are eco-friendly and working towards a healthier world and a better future!
1. Reformation
You can’t have a list of sustainable clothing brands without including Reformation. This sustainable women’s clothing brand has been carbon-neutral since 2015 and aims to be completely circular by 2030.
Their detailed sustainability reports break down their efforts to source sustainable materials and reduce waste across their entire supply chain!
It’s no secret that the fashion industry has a heavy environmental impact, but Reformation proves that creating stylish clothes doesn’t have to. Their actions send a powerful message of ecological commitment and set a precedent for fashion brands everywhere.
2. Puma
Puma is going full steam ahead with their sustainability goals! In 2021, they set a goal of making 90% of their products with recycled or certified materials by 2025. They smashed this goal by 2024, a whole year ahead of schedule!
Not to be outdone, the brand also has a host of circularity, sustainability, and human rights goals to achieve by 2030.
Helping to fuel this fire is their Voices of a Re:Generation initiative. Here, four Gen-Z thinkers from across the world co-create content focusing on the future of clothing production. Their dedication to holding brands accountable and discussing sustainable solutions makes them well worth checking out.
3. Staples
Staples has long had a responsible recycling program allowing customers to bring in their unwanted electronics, rechargeable batteries, and ink cartridges.
Their full-service print shop follows eco-friendly printing practices and uses 50% post-consumer recycled paper. Customers can also request 100% recycled paper and double-sided printing.
For green-friendly shopping, just look for their Eco-ID logo, which identifies a product as eco-friendly.
4. UpCircle Beauty
Siblings Anna and Will Brightman founded this UK-based skincare brand in 2016 with the dream of making the beauty industry less wasteful. Sustainable practices are literally part of who they are. The name “UpCircle” hints at the word “upcycle,” the act of transforming something that already exists into something better.
They use vegan, cruelty-free, and natural materials, often byproducts of other industries. They’re a brand with boundless empathy, donating regularly to local communities and advocating for authentic beauty in all its forms!
5. Elate Beauty
Elate Beauty was founded in Vancouver, British Columbia, by mompreneur Melodie Reynolds. Her mission was to create the ethically produced makeup she always wanted but never found.
Today, Elate Beauty is a B Corp with deep roots in sustainability. To reduce plastic waste, they use bamboo packaging and ethically sourced, low-waste ingredients.
6. Napoleon
Napoleon continues to prove you can still make sustainable choices without compromising on quality! They now even offer a growing lineup of electric fireplaces, BBQs, and heat management systems. This technology allows homeowners to live comfortably while lowering their carbon footprints.
The company has also swapped out plastic and styrofoam for recycled materials and cardboard in their packaging. Napoleon is also committed to reducing operational emissions through energy-efficient processes and holds suppliers to strong environmental standards.
7. Patagonia
Patagonia has a clear mission: save our home planet, and every decision they make follows that north star. They help reduce waste in the clothing industry through their Worn Wear program, which gives pre-loved gear a new life through resale and repair.
Moreover, their net-zero target of 2040 is a full decade ahead of the industry standard and is backed by Science-Based Target Initiative-verified goals.
They’ve also co-founded the Zero-Emission Maritime Buyers Alliance (ZEMBA) to purchase bulk zero-emissions maritime fuel. And since 1985, they’ve donated 1% of all sales to environmental non-profits, supporting 824 organizations in FY25 alone!
8. IKEA
IKEA is driven to set an example for how a business can operate responsibly. Three pillars ground its sustainability strategy:
- healthy and sustainable living;
- climate, nature, and circularity; and
- fair and equal.
They embody these values through initiatives such as the IKEA Sell-back program and the constant monitoring and revision of their supplier code of conduct (IWAY).
9. Ben & Jerry’s
Surprised you with this pick, didn’t we? Believe it or not, Ben & Jerry’s has been a B Corp since 2012, and their sustainability record has been anything but vanilla!
They’re longtime believers in using their platform for positive change for social and climate justice. Initiatives like their Caring Dairy program advocate for better conditions for farmers and farm workers while promoting sustainable practices.
10. The North Face
A love of our planet is baked into this outdoor brand’s DNA. Back in 2021, they set the ambitious 2025 goal of making 100% of their top apparel from recycled or responsibly sourced renewable materials.
They came incredibly close, hitting 95% for polyester and 80% for nylon in 2024. Now, they’ve updated their commitment to cover the top five highest-impact materials across all categories by 2030.
On the circular side, their Renewed program gives pre-loved gear a second life through repair, refurbishment, and resale. They’re also working with suppliers to reduce greenhouse gas emissions and aim to achieve 100% renewable energy in their own facilities.
Key Takeaways
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Scale your impact with The Influence Agency
Sustainability isn’t a trend. It’s a standard consumers across generations now look for. As global temperatures continue to rise, these eco-friendly brands prove that purpose-driven action drives results for both businesses and the planet.
Ready to amplify your own brand’s sustainable story and connect with conscious consumers? At The Influence Agency, we help you partner with authentic voices to drive real engagement and meaningful change.
Connect with us today, and let’s build your sustainability campaign together.