Cut through the noise with a music influencer campaign that never misses a beat.
The global music industry revenue skyrocketed to a total of $61.82 billion in 2021 alone—that’s a lot of people influenced by the power of great music. Because the world is all ears when it comes to this particular industry, it’s no wonder that music influencers are among the most popular figures in online spaces such as YouTube, TikTok, and Instagram.
Through The Influence Agency, your brand can secure a partnership with the world’s top music influencers. Creating campaigns that are tailored to the interests of your target market is a breeze when a skilled team of digital marketing experts is right behind you. After all, why dance to the beat of traditional advertising when The Influence Agency is here to help you cut through the noise with your own smash hit?
Music influencers have built massive communities of followers thanks to their catchy content and pulse on the industry. Whether it’s song or dance covers of the hottest hits or viral TikTok videos with catchy background tracks, these social media influencers continue to successfully capture the attention of audiences with a similar interest.
From staying updated with the latest songs worth listening to or the newest apps, gadgets, and technology in the music scene, the followers of these influencers are constantly tuned in to what will be posted next—and if you leverage the right strategies, it could be your brand they post about.
Brands who establish partnerships with these music influencers will be able to gain access to this large network of attentive audiences who trust the opinions and recommendations of these social media celebrities. Connecting with your target audience is made simple with music influencer marketing.
Work with Influencers
Statistics reveal that a person spends an average of 26.9 hours a week listening to music. At the same time, 68% of people between the ages of 18 and 34 years old listen to music every day. With so many people consistently tuned in to what this industry has to offer, it’s no surprise that music influencers continue to rake in more followers each day.
TikTok, which is one of the most popular platforms for music influencers, experienced an explosive growth of 75% in 2020. The onset of the pandemic has resulted in a constant search for entertainment—and music just so happens to be a popular solution. By 2023, the music industry is projected to have a global revenue of $65.17 billion
The elements that these social media personalities have influence over aren’t limited to the music industry alone. As well-rounded artists, their fans and followers all over the globe also have a keen interest in the fashion, beauty, and lifestyle aspects of these stars. Ultimately, this has made way for endless marketing and advertising opportunities for various brands.
Just like how music succeeds at connecting people with similar interests across the world, music influencers have the ability to connect you with your key demographic. Brands who are quick to take notice of this will be able to put their marketing efforts in the right place—music influencer marketing.
Read our Case Studies
When you marry the right social media personality to the right brand, the result is a smash hit campaign that engages the crowd you’ve always been aiming to connect with. The Influence Agency features the largest database of influencers in North America who are key players in promoting businesses to the masses through influencer marketing. They’re top-choice brand ambassadors because of the strong connections they’ve built with their massive communities.
Convincing consumers to turn their attention towards specific brands continues to be a challenge across various industries. But with The Influence Agency’s team of experts who specialize in designing campaigns that are relatable and engaging, you’ll quickly be on your way to a whole new level of brand recognition.
When Universal Music teamed up with The Influence Agency in 2019 to promote Taylor Swift and Brendan Urie’s newest track, “ME!”, music influencer marketing was the strategy that built awareness and generated plays and downloads. We partnered them with 16 influencers from our database who produced 28 engaging Instagram stories. The result was over 102K impressions and an audience reach of over 92K!
Work with us
From standout strategies to insider tips, The
Yearbook is your key to powerful partnerships
and boosted reach in 2025.
Keep audiences hooked to the rhythm of your brand through The Influence Agency’s music influencer marketing services. We do this by connecting you with music influencers who match your business’ vision, resulting in hit campaigns.
Create influencer marketing campaigns that never miss a beat and always stay on key through The Influence Agency. With our team behind you, your brand is about to be off the charts.
Click here for a closer look at our previous work and case studies. Connect with us today!
If you have any questions or concerns, please contact us
© 2024 The Influence Agency. All Rights Reserved. Privacy Policy
Please do not solicit.
No junk mail.
Thank you
For the latest tips, growth hacks, and news in digital marketing
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
213 Sterling Rd. Unit 214 
Call Us:
info@theinfluenceagency.com
