We all live lifestyles of our own, but how many of us are actually living our lives in style? It’s important to live in a style that’s all your own but adds value to your life at the same time. Everyone deserves a life full of good things and extraordinary highlights – and lifestyle influencers are pros at highlighting these elements of their life on social media. Their diverse range of social media content has connected them with an extensive audience – making lifestyle influencer marketing one of the most sought-after strategies for countless companies.
The Influence Agency understands the ever-changing landscape of influencer marketing and is committed to partnering your brand with the perfect lifestyle influencers to boost awareness and engagement. Our database of influencers paired with the expertise from our digital strategists are the building blocks towards immense social media visibility. We design campaigns that exceed expectations and stand out with stellar style.
Lifestyle influencer content encompasses almost every aspect of life you could possibly think of from food, fashion, beauty, fitness, travel, parenting, business and entrepreneurship, music, dance, athletics, to so much more! Lifestyle influencers are pretty much your one-stop content creators for tips and recommendations on almost any topic. With over 1 billion active Instagram users worldwide, these influencers are versatile and can speak to a number of different topics and audiences.
The point of view of these influencers is highly trusted by their loyal followers. The way they live their lives is something their key audience takes a lot of interest in — and it’s because they do so effortlessly. Lifestyle influencers have a way of portraying their life as being easy, fun, and exciting 100% of the time — a style of living that grabs the attention of the everyday person. Their expertise in personifying this “perfect life” is an exciting quality that keeps their followers on the lookout for what they’ll be posting next.
Businesses looking to breathe life into their brand should collaborate with a well-loved lifestyle influencer. Through lifestyle influencer marketing, you’ll gain access to their audiences, widening your reach and raising awareness of your brand. These communities trust and value the sentiment behind a notable lifestyle influencer, meaning they’ll care about what you have to say.
The value of the lifestyle industry is pretty massive. Fashion, health, food, physical fitness, and travel are all billion-dollar industries on their own but have come together to form what’s known as the “lifestyle industry.” It’s a trade of epic proportions and a literal industry force to be reckoned with. Lifestyle influencer marketing has become a go-to strategy because of this.
The health and wellness industry was worth $4.2 trillion in 2017; a number that continues to grow with the rise in awareness surrounding better mental health. This also accounts for the industries of personal care, beauty, fitness, tourism, and more — all with the common goal of wellness. This shows just how many people are looking to add value to the way they’re living their lives. People are constantly seeking a lifestyle that brings them happiness. Whether it’s through life hacks or a monumental trip, these lifestyle changes contribute to better wellness and self-care. In their own ways, lifestyle influencer marketing promotes this way of living. Because of this, millions of people are keeping their eyes on lifestyle influencers to spark inspiration.
The lifestyle industry is here to stay, and lifestyle influencers are some of the key motivators behind this growth. The brands that leverage the voice of these personalities through lifestyle influencer marketing can quickly reach their key demographic and amplify their company’s visibility.
Everything you need for your next campaign is right here. The Influence Agency can secure trusted partnerships with the right lifestyle influencer that personifies your brand. With the largest database of influencers in North America, we provide brands with a lifetime ambassador that resonates with an audience. Our digital strategists will help you build a lifestyle influencer marketing campaign that will leave remarkable impressions – exceeding expectations is our mission.
Through lifestyle influencer marketing, you’ll be connecting your business with an attentive audience. We’ll match the right influencer with your brand to step up your advertising game.
Jamieson Vitamins teamed up with us and we connected them with the most fitting influencers from our database. We succeeded in encouraging Canadian women aged 25-45 to #OwnTheirHealth with the regular intake of vitamins and supplements. The campaign organically reached 1.8 million people with an 11% engagement rate!
The Influence Agency can build your next thumb-stopping lifestyle influencer marketing campaign that will ensure reach, engagement, and growth of the client’s own social media profiles and pages. For more information about our previous work, browse through our case studies, then, contact our team to start leveraging the power of influence!
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"