There’s nothing like an aesthetic photo of a chic living room on Instagram to inspire us to completely revamp our own space. Social media has changed the way we think about decorating – now when we assemble our Pinterest mood boards, we ask ourselves “is it Instagrammable?”
This is the power of interior design influencers – they’re inspiring millions of people to turn their homes into livable works of art.
With their immense popularity, they’ve become the perfect endorsers for businesses who want to be recognized by interior design enthusiasts. The Influence Agency’s interior design influencer marketing will connect your brand with the right social media personality to promote your company in a relatable, authentic way. With our digital marketing strategies, you get to design the future of your brand’s influence—and we always strive to make sure it looks absolutely stunning.
Interior design influencers have captured the attention of millions because of their visually stunning content. Whether they’re documenting their home renovations, sharing organizational tips, or teaching us which paint colour palettes work with our design elements, their posts amplify the beauty of interior design. If we want to give our home a make-over, we scroll through their feeds to spark inspiration and see what the current trends are. Their posts make us feel right at home and that’s why we trust what they have to say.
These social media personalities encourage us to turn our living spaces into livable spaces by putting together designs that are equally comfortable and captivating. When you improve your home, you improve the way you live. This is why they’re sought-after endorsers for home improvement stores and home accessory brands. By incorporating their products into their posts, they show their followers how individual items shine when you add your own style and creativity to them. The good news is that you don’t need to be an interior designer to successfully recreate a space. All you need is a good eye for design mixed with your unique sense of style.
As experts in the creative world of interior design, collaborating with these personalities gives businesses that extra boost of recognition and credibility that is necessary when your goal is to build brand awareness on social media with the right audience. Their followers trust the brands these influencers talk about. Through interior design influencer marketing, your brand can be the topic of their conversation.
The interior design industry isn’t limited to home decoration. The genius behind your favourite instagrammable restaurant could be an interior designer too, or the mom influencer you follow. From the DIY-er, to the home renovator, this type of aesthetically pleasing content falls in the lifestyle category of influencer marketing.
As Instagram’s popularity has risen from just 90 million active users in 2013 to more than a billion in 2020, so has the interest in interior design. The worldwide interior design market is valued at over $121 billion versus $76 billion in 2013. The correlation is clear—and now Instagram is the interior design industry’s biggest supporter. The social media platform has become a vital instrument for communication between interior designers and their clients.
Instagram helps 80% of users decide whether to buy a product or service. Through interior design influencer marketing, you gain a popular interior design influencer’s seal of approval. This way, your target market will quickly be pointed in the direction of your brand. The fact that #InteriorDesign has been used over 115 million times on Instagram proves that it’s a trending topic that’s here to stay at the top of our news feeds.
With millions of people following these social media personalities for their daily dose of decoration inspiration, brands have become attuned to the power of interior design influencer marketing. Their leverage lies with their versatility and wide reach, creating business opportunities for all types of brands.
With the largest database of influencers in North America, The Influence Agency has succeeded countless times in connecting brands with the most fitting influencer for their campaign. The right partnership will make way for content that is interesting, engaging, and thumb-stopping. Resonating with people who have a genuine interest in your brand is the goal of interior design influencer marketing.
Our team has the skillset you’re looking for to create a campaign that’s unique yet relevant. Making your brand stand out in the saturated world of social media may seem like a difficult feat to achieve—but The Influence Agency’s expertise in digital marketing will make it easy.
Interior design influencer marketing is made simple with The Influence Agency. We’ll connect you with a relevant social media personality who best represents your brand. If you want your business to succeed, you have to know who your target market is. Influencer marketing gets you in touch with this audience.
When Lowe’s, one of the world’s largest home improvement retailers, wanted to inspire people to kickstart their own home improvement projects, we connected them with influencers from our database. Through aesthetic Instagram posts, stories, and blog content, these social media personalities showcased how products from Lowe’s can be used to design homes that are the epitome of #FeedGoals without breaking the bank. The “Home Makeover For Less” campaign reached over 1 million people and garnered more than 67,000 post engagements. Through this campaign, we successfully helped Lowe’s achieve an increase in brand awareness and an 8 times ROI (return on investment)!
With our digital marketing strategies, we’ll design campaigns that will make your target market feel right at home with your brand. To see more of our work, check out our case studies, then connect with us to jumpstart your interior design influencer marketing campaign!