The video game industry continues to surge in growth with an estimate of over three billion gamers worldwide by 2023. With this knowledge, it’s no surprise that gaming influencers have taken over live streaming platforms like YouTube, Twitch, Facebook Gaming, and more. Gaming influencers build communities with their followers around a common interest that is interactive, engaging, and easy to watch.
In such a competitive and exciting industry, The Influence Agency understands the power behind securing trusted partnerships between brands and famous gamers, and ultimately, the execution of even more powerful digital marketing campaigns. Our passion for this mission is reflected in our work. We continuously strive to deliver results and build better brand awareness that exceeds campaign expectations.
Gaming influencers, both macro and micro, are unique in that they can offer brands a vast reach through their consumer-focused strategies. They gain their loyal audiences through walkthroughs, commentary, reaction videos and live streaming games like Fortnite and Apex Legends. They’re also regarded as trusted sources when it comes to game-related reviews and news. Some famous gamers, such as Ninja, are known for their eSports expertise.
Although gaming influencers can be categorized into “content creators” and “gaming professionals” it’s important to note that gaming influencers continue to transcend the game they play and even the “gaming” category as a whole; an example of this is when Ninja was featured as the first non-athlete on the cover of ESPN The Magazine.
Businesses looking to utilize gaming influencers’ celebrity-like status within their communities and followers will gain access to large-scale Gen Z and Millennial audiences that trust and value the sentiment behind each individual’s personal brand.
Gaming can be anything from simple mobile games to immersive multiplayer experiences, just looking at the evolution of gaming consoles is proof enough that the gaming industry has grown exponentially over the past few decades. One of the largest growth drivers in the gaming industry was due to the ongoing pandemic, with more first-time gamers finding ways to spend their time with lockdown measures in place.
The trend towards interactive – and often social – entertainment is more common in younger generations that have grown up online, playing video games. Even before COVID-19, around 40% of Millennials and Gen Z said playing video games was in their top three favourite entertainment activities. Famous gamers have the ability to reach Gen Z and Millennial audiences through a natural integration with those that are interested in gaming via the platforms they use, like Twitch and TikTok. In the U.S. alone, Twitch is expected to reach 47 million active viewers by 2023 with viewers tuning in at least once per month.
The upward trend in game usage is paired with the economic growth of the global games market as it is forecasted to generate revenues of $217.9 billion in 2023, resulting in a +9.4% year-over-year growth.
Brands can no longer ignore these numbers and trends. In order to compete in a modern market, you need to efficiently and effectively reach your target audiences through gaming influencer marketing campaigns.
The Influence Agency believes that the best influencer marketing comes from marrying the right social media personality to the right brand to produce quality advertising that resonates and engages. With the largest database of influencers in North America, we provide businesses with gaming influencers that match your key demographic and create lifetime brand ambassadors that promote your business to the masses through influencer marketing.
We understand today’s consumers are increasingly more savvy and critical of the messaging they see – a minefield that’s difficult to navigate for the everyday consumer. That’s where we come in. We have the experience and the skillset that’s required in online spaces in order to produce influencer marketing campaigns that make waves.
Our influencer marketing process is simple. We work to match qualified gaming influencers based on the products and brands they already use and enjoy with the brand deals that make sense for them. We did this with XP Sports and SypherPK. By creating a partnership between a brand that promotes eye health and mental focus while gaming with SypherPK, a famous gamer who has almost five million followers, we were able to deliver results by building better brand awareness directly to his audience.
If you’re interested in seeing more of our work, then click here to check out our case studies. To learn more about our gaming influencer social media or digital marketing campaigns, feel free to connect with us.
"At Universal Music, we are frequently tasked with launching new albums and products with little to no notice which can prove challenging for traditional agencies.
The team at the Influence Agency have proven time and time again their ability to be both nimble and efficient at delivering influencer campaigns that are strategically targeted, creative and most importantly impactful with our artists audiences."
"The Influence Agency is phenomenal. They’re incredible outside-the-box thinkers and we’re a great alternative to the traditional marketing efforts taken for the NFP I work for. We worked directly with Stephanie and Tom, both who had a high level understanding of the industry and a completely professional approach to social promotion. Looking forward to working with their team again!"
"As a creator, it was so easy working with The Influence Agency. They've put me forward for a number of awesome campaigns and have given me full creative control to execute them. I can't wait to work with them in the future!"
"The Influence Agency has been a huge part of our success for The Rose Picnic!! We love working with the team and look forward to many more great years together!"
"The Influence Agency is by far one of the best agencies I've worked with in Toronto. They provide so much value to each and every one of their clients, and I've had the pleasure of working with them on many different campaigns. Not only are they professional, but very personable. They are a delight to work with, and I would recommend them to anyone interested in growing their brand or business in an meaningful and creative way."
"Having blogged for 10 years and having worked with a plethora of agencies, The Influence Agency team has been one of the top agencies I've connected with. Their ability to both balance creator relations and interests, while maintaining the priorities of their brands is incredibly impressive. As a creator, the team is always supportive and responsive and truly makes developing branded content seamless! I always look forward to working with them!"