Celebrities always have been — and always will be — among the world’s most influential figures. Whether they’re pop stars, actors, models, or athletes, they’ve attained fame because they excel in their field. The world knows their names, and these names work like magic in the marketing game. Studies show that celebrity endorsements increase a company’s sales by an average of 4% relative to its competition.
Through celebrity influencer marketing, you get the chance to put your company in front of a global audience. At The Influence Agency, we connect businesses with some of the world’s biggest celebrities to produce powerful digital marketing campaigns that elevate brand awareness. With the right team behind you, your brand can reach the celebrity status you’re aiming for.
We’ve watched their blockbuster movies and played their hit songs on repeat. People all over the world have been captivated by the work of celebrities, and tapping that follow button on Instagram to catch a glimpse into their daily lives solidifies their status as a fan. Celebrities are “living the dream” and crowds everywhere are fascinated by this idea — no matter how real or exaggerated it may be. Millions of people across the globe look up to these stars and as a result, celebrities have become the most followed personalities on social media.
Celebrities don’t just post about their work and projects on social media. To keep their followers engaged, they share even the most random yet interesting details about their lives. Now more than ever, the public has been given a first-hand look into the everyday lives of our favourite personalities – a glimpse that feels authentic and achievable.
Whether it’s their favourite moisturizer that keeps their skin looking radiant, or their go-to shoe brand that completes their cop-worthy OOTDs, celebrities relate to their fans on many levels. This amount of relatability has opened up a spot for brands in the Instagram feeds of these stars — and has become a massive opportunity for brand discoverability. Research shows that celebrity endorsements increase a company’s stock value by 0.25%. After all, these followers trust and have a keen interest in what their idols have to say. This is the value of celebrity influencer marketing.
For decades, the trust that these fan bases have in celebrities has been leveraged by diverse brands across the globe. The world is looking at these stars, and businesses who collaborate with these personalities through celebrity influencer marketing open up endless possibilities for their brand.
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A celebrity’s influence, when leveraged strategically, can catapult any brand to stardom. According to consumer behaviour reports, 85% of people say that celebrity endorsements enhance their preference and confidence in choosing products. The influence of these personalities spans various industries. Whether it’s fashion, skincare, electronics or automotives, a celebrity’s opinion has the power to make a huge impact on consumer decisions.
Thanks to their widespread popularity and broad appeal, celebrities have always been top-tier endorsers. Not only can they successfully spread the world to massive audiences, but these stars have the power to give brands that “unforgettable” quality. Studies prove that consumers show greater recall of products that are endorsed by celebrities. Collaborating with a celebrity whose image aligns with your brand is key to creating a campaign that truly resonates.
Celebrity endorsements have the most impact among Generation Z (16%) and Millennial (14%) audiences. For brands who are looking to connect with this key demographic, your next campaign strategy points into a clear direction — celebrity influencer marketing.
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A successful influencer marketing campaign results when businesses partner with the right social media personality who synergizes with their brand’s image. This is how you create advertising content that comes across as relatable and authentic — and this is what The Influence Agency continues to help some of the world’s biggest brands achieve.
With the largest database of influencers in North America, our team matches businesses with celebrity influencers who will connect you with an interested and valuable audience. An audience that will, in turn, value your brand.
The everyday consumer is never easy to convince. Through celebrity influencer marketing, you get to associate your brand with a star who’s already earned the trust and interest of the crowds. The convincing power that this strategy holds is undeniable.
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With The Influence Agency, celebrity influencer marketing is a simple process. We connect brands with celebrities who can speak to your mission statement and represent it with authenticity and relatability. Helping brands stand out by building awareness amongst your ideal audience is our strong suit.
For a more in-depth look at our work scroll through our case studies. To kickstart your celebrity influencer marketing campaign, connect with us today!
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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