What are the most fundamental elements to creating a successful business? This is what every entrepreneur tries to figure out — and social media’s most popular business influencers are there to share vital pieces of wisdom to answer this question. With over 400 million small and medium-sized businesses worldwide, these tycoons have become trusted mentors to entrepreneurs across the globe.
If your business is looking to secure a partnership with these prominent figures, The Influence Agency can make the connection. Through business influencer marketing, you can solidify your brand in the eyes of the public as one that is recognized and trusted by esteemed entrepreneurs. Our team continues to succeed at bringing brands together with their target audience. With The Influence Agency, your digital marketing campaigns will boost awareness and elevate your businesses to the next level.
Business influencers have mastered the tricks of the trade, which is why their advice is of high value to other entrepreneurs who want their businesses to grow and succeed. There might not be a specific formula to success, but picking up a few tips from those who understand the business landscape can be a vital ingredient to cooking up your own success.
From sharing their knowledge in terms of investing in stocks to stock knowledge when it comes to boosting the growth of start-up companies, the educational value of a business influencer’s content has contributed to their widespread popularity. TikTok, YouTube, Instagram, Facebook, Twitter, and LinkedIn have become popular platforms for business influencers to connect with their audience and share helpful content. There’s always something to learn from the expertise of these social media personalities, which is why the business-savvy crowd is all-eyes-and-ears.
These investors, entrepreneurs, business owners, and executives are clear proof of what can be achieved with the right business strategies. It’s evident why their loyal followers trust what they have to say. As a result, they’ve become among the most-followed social media personalities. Business influencer marketing allows your brand to gain access to a crowd of innovative, forward-thinking individuals who are constantly striving to level up.
In the U.S. alone, there are approximately 31.7 million SMBs (small to mid-sized businesses), which accounts for 99.9% of all U.S. businesses. Currently, it’s estimated that there are around 582 million entrepreneurs worldwide, with 15 million Americans working full-time for their own businesses. With these staggering numbers, it’s no surprise that the reach of business influencers continues to grow as well. The goal of these influencers is to help others thrive in the business world. Those with big dreams for their company know that taking the advice of these economical individuals can somehow help them get closer to their own goals.
The new generation is showing even more promise of heading down the business-savvy road. Statistics show that Millennials and Generation Z are 188% more likely to have the aim of building a side hustle, versus earlier generations. The target audience of business influencers clearly knows no generation boundaries. They have the attention of anyone aiming to reach financial success through smart business strategies. Now, companies all over the world are out to collaborate with popular business influencers.
Whether you’re a B2B company that offers cost-effective and practical solutions, or a start-up company that wants to expand its network, your brand will be able to receive a huge seal of approval from a trusted entrepreneur and mentor through business influencer marketing. With a well-designed campaign, you can rest assured that your company becomes visible to the right people.
The Influence Agency’s mission is to match companies with the right influencers who can amplify brand awareness. Through a business influencer campaign that’s engaging, relevant, and relatable, you’ll instantly be able to get in touch with your key demographic. Having the largest database of influencers in North America enables us to consistently create lifelong collaborations between brands with their next ambassadors.
Creating campaigns that truly resonate requires a skillset that’s creative and strategic. That’s who we are. The Influence Agency designs business influencer marketing campaigns that always make a mark on social media platforms. We strive to make sure your brand’s message is remembered by the crowds.
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With The Influence Agency, business influencer marketing is a straightforward process. We partner brands with the most suitable business influencers to design digital campaigns that are always-on, relatable, and authentic.
View our case studies to see more of our work, then connect with us today to kickstart the process of your next business influencer marketing campaign!
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Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
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