Sprint your way into brand recognition by teaming up with the world’s premier athletes. These professionals aren’t just ruling the playing field, they’re dominating social media platforms as well. Long gone are the days when their influence was leveraged only within the athletics industry, even brands beyond the sports scene like those in lifestyle, fashion, food, travel, and gaming are turning to athlete influencer marketing for their campaigns.
The Influence Agency can help you jump-start a branded partnership with the biggest names in the sports industry from our extensive database. We understand the power behind securing trusted partnerships, and with this knowledge, we continue to provide companies with epic digital marketing campaigns that stand out. In such a competitive industry we’ve got you covered for your next knock-out athlete influencer marketing campaign.
The fitness industry is growing like never before; more and more people are motivated by those they see on their feed working out. Athletic influencers are a key representation of what it means to be #FitnessGoals. Their content is often the subtle push people need to get up and get moving. Athlete influencers aren’t just engaging their audience, they’re shaping the world into a healthier place.
Athlete influencers utilize a wide variety of platforms such as YouTube and Instagram to share their message with their audience. Because being fit involves more than just sports and exercise, the followers of these athlete influencers have a huge interest in all aspects of their lifestyle as well. This can range from the type of equipment they use, to what they wear, what they eat, and what they drink.
The rise of interest in health and wellness is quickly becoming a universal goal of every age group, and because of this, athlete influencers find themselves reaching a demographic composed of all ages. The personalities of the influencers themselves are the visible product of what living a health-conscious lifestyle can lead to. This is why millions of people trust what they have to say. Businesses looking to build a partnership with the right athlete can quickly shine the spotlight on their brand through strategic athlete influencer marketing.
The fact that the sports industry is worth an estimated $500 billion is clear proof of how many people are on the edge of their seats in excitement for athletic content. Since 2014, the industry has been growing at a steady rate of about 4.3% each year. Fitness facilities, equipment, and sports apparel largely contribute to these numbers. A lot of the industry’s success is owed to a spike in female participation in athletics – in fact, 84% of athletic sponsored Instagram content was created by women in 2019.
In the past decade, the global sports apparel market has not once seen a dip in its revenue. In the United States, 64% of adults say they choose sportswear and athletic shoes as their go-to everyday clothing. This rapid transition of athleisure wear becoming a fashion statement has had a big hand in the booming numbers of the athletic industry. The modern generation sees the importance of dressing comfortably without having to sacrifice aesthetic value. On social media we see countless athletic influencers elevate their sporty fashion beyond the playing field and transform it into their daily look. This ease in style encourages their followers to make the athletic transition not just in terms of physical activity but in their wardrobe as well.
For decades, the sports industry has continued to thrive amongst a huge demographic. Businesses are taking note of this success by partnering with the diverse personalities of this industry to boost their brand awareness through athlete influencer marketing.
Equipping your brand with the right brand ambassador can increase your company’s visibility exponentially. At The Influence Agency, we understand the importance of creating strong partnerships with people who match your business’s image, tone, and demographic. With access to some of the biggest sports agencies in North America, we can help your brand connect with players from the NBA, NHL, MLB, NFL, MLS, MMA, race car drivers, Olympic athletes, sports media personalities, and even retired athletes.
Our marketing experts understand exactly how to leverage an athletic influencer’s preexisting, loyal fan base to drive user engagement. With an effective athlete influencer marketing campaign in place, your campaign is sure to beat out the competition.
Gain instant access to The Yearbook; our annual publication that dissects pivotal shifts in digital marketing year-over-year, created by industry experts for brands, content creators, and marketers.
Our athlete influencer marketing strategy is an effective and straightforward process that we’re excited to help you with. We’ll work to connect you with the right athletic influencer from our roster to amplify brand awareness to the campaign’s targeted audience.
Six Star Pro Nutrition, America’s number one selling sports supplement company, wanted to inspire people to fuel their workout with their products. The Influence Agency helped execute an influencer marketing campaign by partnering their brand with 13 of our micro and macro-influencers to educate and inspire Americans looking to build muscle and increase strength. The result: a reach of over 1.6 million people, 2.1 million impressions, and 147,000 engagements.
You’re just a few dribbles away from scoring superior visibility for your own brand through athlete influencer marketing. If you’re ready to make a 3-point shot in the marketing game, we’ll help you pass the ball to the perfect teammate. If you’d like to see more of our previous work, check out our case studies. Then, contact us to kick off your next slam-dunk campaign!
If you have any questions or concerns, please contact us
© 2023 The Influence Agency. All Rights Reserved. Privacy Policy
Do you follow an influencer that you absolutely adore and think they deserve to be recognized for all the great work that they do? Click below to nominate your favourite North American influencers for The Influence Awards!
Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.
Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.
Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.
Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.
Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.
The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.
If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.
Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.
In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.
Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.
After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.
For the latest tips, growth hacks, and news in digital marketing
213 Sterling Rd.
Unit 214
Call Us:
info@theinfluenceagency.com
