An Infusion of Success
How we helped The Hydration Room reach +6x ROAS
About
Wellness isn't just a trend, it's a lifestyle. Hydration Room was founded in 2019 and its goal was to become the go-to for injection and IV therapy, helping Americans live better.
The Challenge
Hydration Room provides nurse-administered IV and injection therapy to the state of California; the audience is vast and the competition is steep, so a customized approach to their paid media strategy was required to unlock real ROI.
Objectives
- Build strong awareness across California to differentiate The Hydration Room from the competition
- Increase new membership registrations
- Increase new IV and Injection Therapy bookings
Full-funnel approach
We approached this brand with a full-funnel strategy. First, we segmented the top of the funnel into the brand's 4 key personas, ensuring we were relating to the target audience with custom messaging and ad collateral. We then used remarketing to target engaged users who hadn't converted, and created lookalike audiences to expand reach, pushing them further down the funnel to the point of ultimate conversion.
Ad asset strategies
UGC Assets — leveraged creators who align with the brand's personas to produce authentic, relatable content that puts the brand in the spotlight
Custom Graphics — leveraged our internal design team to produce assets that were on-trend, filled with colour, and highlighted the benefits of the therapies in a compelling, user-friendly fashion
UGC Assets — leveraged creators who align with the brand's personas to produce authentic, relatable content that puts the brand in the spotlight
5.5 X ROAS
Impactful return on ad spend achieved in just six months.
49 M
Impressions at an $18 CPM — well under the $50 industry benchmark.
790 K
Out of 619K Sessions converted to users, a 13% conversion rate against a 2–5% industry benchmark.
6X
return on Ad Spend
12%
conversion Rate
360°
full-Funnel Strategy
$18
cost per 1K Impressions
Why it worked
The campaign was successful and remains so with The Influence Agency at the helm. Full-funnel strategy with ongoing monitoring, testing, learning, and optimizing has unlocked additional spend from the brand, and we maintain a strong ROAS despite scaling.
The brand has since expanded the number of clinic locations to 60+, and The Influence Agency continues to own and operate their paid media program, with clean processes in place and strong data to back it up.
A 6x ROAS with hundreds of thousands of dollars spent doesn't just happen. Strategic thinking, intentional marketing, an organized team, and quick pivots are what unlocked a new world of success for The Hydration Room.